As I don't live in mainland UK, I can't actually vote, which I think makes a difference to how I perceive Strictly. I think that once people start making the effort to vote, especially if that vote costs them, as the phone votes do, then they become far more invested in their favourite couple and so are perhaps more likely continue voting for that couple no matter what. I tend to like some couples better than others, but because I don't have that degree of emotional investment in them, my favourite-of-the-week changes depending on the dance and performance each week.



