Originally Posted by johnathome:
“I don't think it'll happen TBH. Sky don't want people to be able to access it through an HDMI slot for obvious reasons.”
True. Sky have been holding back on Now TV platform expansion since they began pushing their own Now TV Box. But that is not to say they are not on other connected TV platforms (via HDMI). They can be found on Chromecast, Apple TV, PlayStation and Xbox amongst others, and the Apple TV 4 was a recent addition.
Originally, Sky was trying to push everyone to buy one of their discounted Now TV boxes if they didn't already have an STB, but now it looks like their policy may be about to change.
I think these companies are realising the big fight is for HDMI 1 right now. That is, people have a tendency to rarely move beyond HDMI slot 1. If that is an Fire TV, it doesn't matter if the Now TV box is in HDMI 2, few people bother to switch over. They lose these potential customers.
Sky Go is also on the move due to the recent changes Sky has made to their STB. Cable companies in the US are losing out big time to the "cord cutting" phenomenon. This is much smaller in the UK because pay-TV doesn't have such a stranglehold here, but people are still leaving Sky for on-demand services which are cheaper.
Sky may be starting to realise that if they don't work with on-demand, it will be the end of them.