Very interesting to watch today (couldn't resist the opportunity to see England in a world final, so bought a NowTV pass). I assume that Sky have been opting into the World Feed at the start of each innings with a full play of the titles and an advert for one of the tournament sponsors throughout the tournament? Rather bizarre - I can only assume that this is contractual, but it is very weird to see adverts for products and services not available in Britain and adverts not intended for the British market.
It was also tremendous fun to see a Sky programme end with a Sunset and Vine endcap - again, this must be contractual, as S&V are producing the ICC feed.
I did like the World Feed coverage, though. I'm a sucker for an S&V production, and the graphics are so much better than the 2015 World Cup graphics (hey, that's the biggest improvement in the last year; not the England team's performance!) - nice to see DIN back as the font, harking back to the glory days of C4 cricket. And a really nice VT at the start of the World Feed programme, just a pity that they botched up the play out of it, so it started to play, then stalled, then Nasser Hussain introduced the show, then it played again.
Does anybody know how the world feed presentation elements are working this time around re Star? Previously, when Star was running the world feed, I guess that the studio footage was of the Stat panel/analysis and that this was offered as the World Feed. Now that it's an independent production from Star, do Star behave like Sky do (i.e. Their studio bits are just their own wraparound and they then opt into the world feed) with S&V providing a World Feed programme or does the Star presentation go out on the World Feed?