Originally Posted by mlt11:
“Interesting graph of ratings for England v Pakistan T20.
Overnight rating for programme as a whole was 411k but this is far more revealing:
- Match started with 400k but then grew throughout England innings reaching peak just under 700k
- Audience then plummets to just over 400k when Bake Off starts which also coincides with between innings
- Audience then climbs again but Pakistan innings only peaks at 600k due to easy Pakistan win (and audience levels off rather than peaking at end of match)
- Cricket audience is way above Murray US Open QF audience throughout the cricket
See link - and click on graph in top tweet to see in detail:
https://twitter.com/SB_Intelligence”
“Interesting graph of ratings for England v Pakistan T20.
Overnight rating for programme as a whole was 411k but this is far more revealing:
- Match started with 400k but then grew throughout England innings reaching peak just under 700k
- Audience then plummets to just over 400k when Bake Off starts which also coincides with between innings
- Audience then climbs again but Pakistan innings only peaks at 600k due to easy Pakistan win (and audience levels off rather than peaking at end of match)
- Cricket audience is way above Murray US Open QF audience throughout the cricket
See link - and click on graph in top tweet to see in detail:
https://twitter.com/SB_Intelligence”
700k's not bad; I'm surprised that what happens on the main channels affects sub-based sport, especially if the viewer can re-tune to their tablet or something.
Q - does the figure include pub-watchers, and is it possible a number may have well pauzed the game to watch later (is that possible with Sky??) or recorded.




