Originally Posted by Neil_Harris:
“I think I'm always a bit naive when it comes to broadcasting but I'd have guessed a 3 week tour of of one of the weaker test nations would only cost £5-7 million.
The whole English summer costs around £70ish million at present.”
One to thing to remember is that the rights to an overseas event allow you to broadcast a production that will be provided to you. You can add to this to tailor or improve your output, but it costs little more than beyond the rights to put something on the screen.
But the rights to a home event will usually require you to produce the coverage as well as giving you the right to broadcast it. So there is a huge extra cost as the rights alone do not give you anything you can show.
Home rights are better thought of as though two separate things. A production contract where you are paid to produce the coverage, and a rights contract where you pay to broadcast it in you own territory (whilst the organizer sells that coverage elsewhere). The overall value being the offset of the two.
So they cannot be directly compared.