Some things the ECB might want to consider when renegotiating the TV deal.
The ECB turns over £123m a year of which £65m is from sky, roughly £130k a game.
To watch televised cricket in England costs approx £540 a year, The majority of games go untelevised.
There is no internet subscription available. You get about 50 games per year in the UK, so the cricket fan pays around £10 per game.
Cricket Australia, a country with a third of the population, turns over £180m a year, of which half is in tv revenues from FTA broadcasters (channels 9 and 10). This works out at around £1m per game they are given the rights to.
To watch televised cricket in Australia costs nothing. You can buy an internet subscription for £10 a year, although this doesn’t provide access to every domestic game. Still, the average cost per game to the fan is around 20p per game.
The MLB ( a similar sport, and probably the best run of the 3) has annual tv revenues of over £ 5 billion. That’s not a typo. 5 billion. This grants various companies the exclusive right to show certain games. Most games of the 2500 played are sold, giving approximate revenues of £2m per game.
The USA has a population 5 times that of the UK, but the MLB has a turnover 43 times that of the ECB.
To watch baseball in the USA is virtually free, because the vast majority of games are shown on a basic tv package of about £5 a month.
To get access to all 2,500 games, an annual internet subscription of £50 is available. This works out as 2p per game.
In England: sky pays £130k per game, charge fans £10 per game.
In Australia: tv channels pay £1m per game, charge fans 20p per game.
In USA, tv channels pay £2m per game, charge fans 2p per game.
(I saw this in the comments of a cricket blog, so I'm taking its accuracy for granted)