Originally Posted by Bhaveshgor:
“not sure how they can buy it when the rights for this series were sold in 2011.
nothing to do with it being too expensive or BCCI not making it available, the deal was signed so long ago that it is very likely Sky got exclusive rights to it.”
It depends on the deal Sky signed.
Their old deal with Cricket Australia meant they had FTA highlight rights which it sublet (or didn't) themselves.
The BCCI deal doesn't include FTA highlights but they are renowned for being greedy (the £500,000 they wanted last England tour to allow Sky into the ground for example). ITV have been priced out of the market.
The way the game looks like it's going ITV got the better series for actual cricket and results and not just 'who can hit the most runs and never mind about a result'