Originally Posted by marke09:
“I hate ads that dont tell you what the store is about (yes i know WE know) for instance is John Lewis a pet store selling foxes? Wonder how many children will want bouncing dogs for Christmas
ASDA are planning 26 mini ads on what you can get at ASDA - at least M&S got there in the end - Aldi though stright to the point - FOOD!”
Most people know what John Lewis are about and what John Lewis sell. But I think you're missing what JL are trying to achieve with this add (as they have with previous adds)
It's a subliminal ad, (1) to get you talking about John Lewis (certainly achieved that) and (2) to subliminally plant JL in your mind when thinking of Christmas gifts for people (or in this case, animals) who are hard to buy for. The 'animals' really want a trampoline and JL come up trumps. Oh and the girl gets a trampoline too.