Originally Posted by wizzywick:
“ITV's ad revenue at Christmas is at its lowest. The big shows are what attracts advertisers.
Therefore for ITV to show "safe" movies for just a week and still get a steady audience is more than acceptable. The BBC invests heavily in Christmas because it doesn't need to rely on advertisers. ITV does. What would be the point of ITV showing a massive show that received a low advertising investment and a relatively low audience?”
Yes I understand that but it's actually " chicken and egg" as fir many years ITV hasn't made an effort, Ad revenue is down, ...but there are the most Christmas and new year sakes around, and it's when people start to think about booking summer holidays. If they put on a good show the advertising company's will buy up slots.
It's like Estate agents, financial firms, all saying, we are having Christmas off, as no one comes in, and they didn't last year ( as we took the sane time off), and then say teachers etc who want to buy a house or get a mortgage cent as they are all off on leave.
If what you say is true why bother putting Maigret an expensive drama on Christmas Day when the shops are all closed, bar online.
Originally Posted by wizzywick:
“But BBC1 are repeating the exact same movies as they showed last year! It seems odd to pick on ITV for doing something BBC1 are doing too. I like the films being shown and if I've seen it, I might not watch it.”
To be honest, I would love a year free of Mary Poppins or Sound of Music, it was the other poster who turned this discussion into an BBC/ ITV argument with a few comments, more aimed st me personally than addeding value to the thread.
To compare four Indiana Jones films in the afternoons pre Christmas in typically daytime show area Vs double that with HP films typically shown in peak time us oranges Vs Apples.
I haven't seen the full BBC Film schedule so far so can't comment, but know Frozen is on
Funny, on the ratings thread, " The Lion King" has become wonderful since it's transfer from C4 to ITV, and according to some far better than the newer Frozen.
I like both, but I feel Disney Vs Disney is silly, and Frozen Vs Lion King will mean Frozen wins and LK do less than if it was shown at another time when it's not against Frozen.
Note:- I have the LK DVD and seen the live show, and Frozen has a wide following, a ride in Walt Disney World, merchandise sales, a Disney Ship with a live Frozen show that Aldo visits Norway. Both are good, some try to turn this into a BBC/ITV battle.