Vana was better at every aspect. I'm seriously angry. They need to shake up the format or edit the show better, stop showing a candidate putting no foot wrong throughout a task only for Sugar to turn and fire them.
Vana picked the team well even though she didn't like them. She went out of her way to communicate well with the industry experts. She showed she had contacts, she went out of her way to be professional. She shot a good ad, she made a good billboard. She led the team well despite the fiery personalities of Richard and Charliene that she had to manage. She came up with the name and the branding of her company. Basically the whole episode showed her to be competent and successful and Joseph bumbling along like a comedy extra with no clear ideas, taking an idea to do smart technology from a woman at the industry meeting with no idea of even what it was and tacking that on to the ad at the last minute, and then sucking up to Sugar in the final with all the references to his book and their shared identity. Makes my blood boil that kind of thing!
He won. So surely he was at least adequately competent and Vana may have had her failings. So is it too hard to shoot the show to illustrate that?? Not everything has to be a big twist at the end - it just seems like you've pulled it out of nowhere at that point! A twist for twist's sake. Grr!