Originally Posted by thenetworkbabe:
“May be the wrong question. Either he knew he was going to end with 5 dud proposals whoever got there, and settled on Joseph - as the best story, and dullest, safest, destination for the contracted money, early. Or it got down to the survivors , found there was nothing , and he picked Joe for the same reasons.
The big question is why he can't get any decent proposals. And the answer seems to be they don't vet enough for that, the money on offer is too little, his dislike of risk is too high, his list of things he won't invest in is too long, his expectations of returns are too high, and no one who turns up can think of anything he wants.”
For the candidates, £250,000 for half the company is a very good deal and better than they'd get on Dragons Den.
One reason might be that Lord Sugar is looking for ideas, and the trouble with ideas is they have not been tested which is why so many crash and burn at the interview stage. If the candidates had already started their firms or built a prototype product, they'd be more likely to turn to Dragons Den or their bank manager for funding.
This means The Apprentice is dominated (especially after extensive "tweaking" at the interview stage) by candidates looking either to expand their current small businesses, or to do for themselves whatever it is they have spent the last few years doing in the corporate world.
Now to be fair, this is what Lord Sugar says he is looking for -- candidates with ideas in a field where they have some experience -- but I'm not sure it makes for scintillating television.
It might be that a new round is needed near the end where the last 2 or 3 candidates are given a budget of (say) £50,000 each and a few weeks to produce a prototype. Lord Sugar says he is a products man but this might be the only way he gets products, aside from accidents like Tom in series 7 who had a commercially viable nail file hidden away in his back story (but not in his business plan). (At risk of undermining my own argument, I should mention that Lord Sugar also later invested in Susan's skin care range.)