I find it very surprising that these candidates are given the chance of a lifetime and cant come up with a decent business plan which would appeal to LS.
So what guidelines would you say are what LS would want in a business plan.
And maybe some could give some suggestions even on businesses which already exist which would appeal to LS.

1 He would prefer some type of technical connection.
2 If someone can make a new product like Tom with his nailfile.
3 It must have a reasonable cost not like Vana's
4 There must be room for large growth.
5 The market should not already be saturated.
6 The candidate must already have some experience in it.

Please add more. Perhaps if next year's candidates read this forum we may have better entries.

I think the only criteria is that he can make a quick buck with minimal effort.

But ultimately I don't think the business plan is that important. The priority is making good TV, so personality and persona is what will get them on the series.

Something safe as houses, a burger van outside a pub maybe? Could expand to two burger vans after a while, maybe even a burger van franchise!

A PR firm that future candidates all have to sign up to before they can be on the show.

Easy to start up. Easy to maintain. Easy to get money with exclusivity.

Tagline "You can't have Apprentice or Entrepreneur, without PR". That idea was 3 seconds of my life why are some of the ideas on TA so god awful???