If Vana was so committed to DatePlay why has she just launched her new range of flavoured wine-based drinks?

Seems odd to have pitched one business and then opened up a completely different one. Or is that just me?

Also, the idea of flavoured wine drinks is not new or innovative.

All very strange

https://www.virginwines.co.uk/promot...FagewwodVr4P8A

Pink Grapefruit flavoured wine for £5.99 a bottle (and only 8%)

Nah

She's launched both, which - let's be fair - is probably a smart move given DatePlay is such a massive risk,. She's clearly got her Plan B suited up already.

Is it really that strange?

In the time that has passed between filming, she could have given up on the dating app or is maybe using this business to help fund its development? Either way, it's more than sensible to have a contingency plan.

Also, not being an expert in all things wine, £6 isn't exactly expensive for a bottle and (I imagine) in the wine business, the vast majority of things have already been done, so new businesses don't really have to be "new or innovative", but just to be ensure their product is well received and/or popular.

This will be her third and fourth online businesses, then, as she said in the series she had previously launched two. This is admirable, as she is becoming a serial entrepreneur, even if cynics might wonder if she is simply chucking ideas into the thought pond to see what floats.

She has done well to get a deal with Virgin Wines, even if for only one flavour, because it means they take care of the logistics, from taking payment to shipping (and indeed, having a web site which is more than a few static pages like Vana's own site).

If she'd pitched this to Lord Sugar, maybe she'd have won.

Is it only launched in the UK. Is it OK because she doesn't actually say the word 'wine?' Is it wine or isn't it?

I wanted Vana to win, but this move is odd. I like Pink Grapefruit as a flavour. Not that big a fan of wine. Would she have launched it after whichever episode of You're Fired she had appeared on??

The name was probably chosen for its alliteration: all those V-sounds. It does rather disguise the fact she is not selling wine per se.

Without the interview round, Vana might still be chasing DatePlay (and actually, she still is) because that is when Claude and Mike told her she'd run out of cash in less than a year -- I'm not sure it says much for the Oxford MBA course that she'd not realised this herself.

The vinobyvana.com web site has a single static page that would have cost maybe a hundred quid to produce: at any rate a lot less than £140,000 and Virgin Wine takes care of payment and shipping. It is noticeable that Vana's page has more flavours than the one Virgin carries, so perhaps this is a trial.

I think my point is rather that it looks as if she is less than committed to running a dating app.

If she had spent the months between the end of the filming and the announcement of the result working on getting that ready for major reveal - then that would show she was in it for the long-term.

Now it looks as if she just flits from idea to idea to idea.