Originally Posted by Devil_Prays:
“Overnights are an instant reflection before the consolidated come in. They are now meaningless in the sense they no longer reflect an accurate picture and the reason for this is because due to catch up many shows are now adding up to two million onto the over night figure.
There is nothing hyperbowl about what I wrote, for example the huge success of Doctor Foster was through its catch up ratings.”
I still think meaningless is the wrong word and I stand by my point.
It's definitely the wrong word for Christmas overnights because Christmas day ratings are traditionally viewed differently and are supposed to be event tv -must see on the day rather than catch up with on other methods in the fortnight afterwards.
Part of the reason why the BBC (whom I'm a big fan and supporter of) tries so hard to pull in first seating viewers ON THE DAY is politically so that at crucial times when their negotiating with the government eg licence fee, charter renewal etc they can flag up in their defence "hey look at special times of year the nation turns to the BBC on THE DAY!
As for the commercial channels first viewings on first broadcast are what financially come as the most valuable to them so they should aim to maximise first sitting viewings for their own commercial wellbeing and not just settle on catch up to top up their figures, Everyone in commercial tv understands that.
Overnights are therefore not meaningless and especially not at Christmas.