Originally Posted by FOM Fan:
“No, but how is that different to them venturing out of their way to look at Sky Sports F1 for the live races they have at the moment?
Casual viewers (who probably think F1's boring) will probably be fine with highlights for all but 1 of the rounds anyway, give that they watch highlights for 50% of the rounds at the moment.”
The point though is that casual viewers (like me!) don't watch every race at present - we dip in and out at random. I go through some periods where I watch every race, and others where I'll go a few months without seeing any at all. How much F1 I watch each year depends on (a) how much of it I can get at easily on my TV, and (b) how compelling that time with the sport proves to be. If I'm limited to watching highlights only, I can already predict that both of those factors are going to decrease.
I'd also doubt if the new highlights deal will be anything like as generous as the existing one. The current arrangement is probably the most liberal "highlights" agreement for any sport I can think of. I suggest it's far more likely the new package will be far more traditional, truncated, fixed evening slot stuff.