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F1 Coverage - The Verdict: 2016 Season
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FOM Fan
03-04-2016
Originally Posted by _SpeedRacer_:
“I guess the news could mean the end (or at least suspension) of BE's F1 broadcasting career, so best enjoy it while we can.”

What news?
D.M.N.
03-04-2016
Originally Posted by FOM Fan:
“What news?”

Sky-2019.
FOM Fan
03-04-2016
Originally Posted by D.M.N.:
“Sky-2019.”

Oh right. Well Ben could still do the F1 season reviews, and he still does the highlights commentary for the Porsche Supercup.
DanManF1
03-04-2016
Been flicking between Sky and C4 throughout the afternoon (although stuck with Sky during the race itself as usual). I think it's time for Sky to seriously consider signing up one more pundit. A couple of times during the weekend Paul di Resta was at the SkyPad which left just Johnny standing beside Simon, whereas over on C4 you had Mark, DC and Susie all together.

Decent race direction again today from FOM aside from the excessive lap 1 replays as usual. Sky commentary was solid apart from one poor moment in which Crofty and Ted thought Lewis was in the pits instead of Nico.
clewsy
03-04-2016
I wonder how long they can run it advert free? I suspect many are tuning in probably 2mins past the hour for the start and off at the end of the race.

Its not going to pay for itself if that's the case on the whole - commercial TV needs adverts, at the point where most will watch them.

It's a win for the viewer at the moment, but can't imagine good for c4 commercially.
BenFranklin
03-04-2016
Originally Posted by clewsy:
“I wonder how long they can run it advert free? I suspect many are tuning in probably 2mins past the hour for the start and off at the end of the race.

Its not going to pay for itself if that's the case on the whole - commercial TV needs adverts, at the point where most will watch them.

It's a win for the viewer at the moment, but can't imagine good for c4 commercially.”

Don't forget it's only 10 races they can't have adverts in, the other 11 races will contain adverts, so the loss isn't as big as you initially imagine.
Hacker Harrier
03-04-2016
Originally Posted by clewsy:
“I wonder how long they can run it advert free? I suspect many are tuning in probably 2mins past the hour for the start and off at the end of the race.

Its not going to pay for itself if that's the case on the whole - commercial TV needs adverts, at the point where most will watch them.

It's a win for the viewer at the moment, but can't imagine good for c4 commercially.”

By that definition live football shown on ITV is advert free. It isn't. They could also run ads during a safety car period like the BTCC on ITV 4. I'm not sure they will though.
mjr
03-04-2016
They also have Malaysia live which is an early morning race. If they re-run it in the afternoon, they can legitimately put adverts in that - and not miss any action either.
dearmrman
03-04-2016
Originally Posted by mjr:
“They also have Malaysia live which is an early morning race. If they re-run it in the afternoon, they can legitimately put adverts in that - and not miss any action either.”

Sorry thought this was about F1.....could run the whole race with adverts and you still wouldn't miss any action.
clewsy
03-04-2016
Originally Posted by Hacker Harrier:
“By that definition live football shown on ITV is advert free. It isn't. They could also run ads during a safety car period like the BTCC on ITV 4. I'm not sure they will though.”

Football is much shorter though and the adverts are very well placed to maximise the viewing. Look how they hold up the kickoff unti the TV return. Clearly with F1 you can't do that.

Good point made about the race highlights carrying adverts. However will the live races like today carry a much bigger and more advertising pleasing market?
Captain Stable
03-04-2016
I noticed a couple of places where it sounded as if Ben was about to ease us into an advert break - he'd have a quick run down of positions then go quiet for a moment before continuing.

I guess this is where the Ads will be placed on the re-run.
clewsy
03-04-2016
Moto GP dealing with an issue with tyres better than anyone in F1 would do so.

F1 would still be arguing over something and slagging each other off in public.
bobnick
03-04-2016
Originally Posted by Captain Stable:
“I noticed a couple of places where it sounded as if Ben was about to ease us into an advert break - he'd have a quick run down of positions then go quiet for a moment before continuing.

I guess this is where the Ads will be placed on the re-run.”

Yes, I saw that - look at 4:27 for an example. I suspected it was for a foreign rebroadcast.

In terms of adverts, they may be minimal but the viewers are very hard to reach - the Microsoft cloud adverts will be pass over 99% of normal Ch 4 viewers, but it will hit key decision makers at the top level of large companies. As such, these advert spots can be sold for a lot!
mjr
03-04-2016
Originally Posted by Captain Stable:
“I noticed a couple of places where it sounded as if Ben was about to ease us into an advert break - he'd have a quick run down of positions then go quiet for a moment before continuing.

I guess this is where the Ads will be placed on the re-run.”

It might also be because other broadcasters around the world are taking their commentary feed live.

IIRC this used to happen on ITV too, when they were selling to other broadcasters who were putting in more ads than they were.
Hacker Harrier
03-04-2016
My point was the action isn't interrupted with adverts. Yes there is half time in football, but today's race was 93 minutes long. A normal football match is 90 mins, plus extra time.
Ollie_S98
03-04-2016
Another interesting race, there was more than enough action to keep us occupied, the start was brilliantly frantic. The race could have been even better had we not lost Vettel. But still shows that we didn't just get lucky in Melbourne- hopefully we'll be in for a season of good/great races.

Onto the coverage side of things, for the first time since the launch of Sky F1 I found myself watching something over than Sky F1 (in terms of when they were both live together). I imagine a large part of this was curiosity on my part, about C4F1 but they still did more than enough to capture my attention throughout their pre-race and post-race show. I still switched over to Sky for the actual race as despite the C4 commentary team being very strong, I have a personal preference for Crofty, Brundle and Ted. Back I went to C4 for post-race and will give more on that in a minute.
Just want to focus on Sky, for a second, they are so lightly spread when Anthony and Damon are not there and that- you imagine- will be somewhat of a regular occurrence during this season. Johnny's not a pundit I'm a fan of- he speaks in pretty basic, unimaginative concepts and then came out with that bizarre Alonso stuff. Have to say I quite enjoyed C4F1 taking the mick out of that on Twitter! Di Resta is decent but seems more limited in what he's willing to say this year as he has a formal F1 role.

Now onto C4:

Pre-Race- The build up to qualifying and the race were both very good shows, jam packed with features: it's very clear that they are committed to F1 despite the fact they only have it for three years. It was busy but they weren't afraid of focussing on the politics of F1, even if it may not have necessarily appealed to new viewers.

DC Presenting- I liked this, the split presentation crews with Steve Jones and Susie Wolff in one place and DC and Mark in another. DC looks very comfortable in camera and looks reinvigorated in his bigger role. Reminds me of Brundle when he first joined Sky in 2012.

Steve Jones- 'I mean wow' Once he stops throwing to pundits with this phrase- he'll be fine. He's very comfortable live on air it seems- not being thrown by anything too much and getting in and out of the links ok. Live TV presenting is obviously very difficult especially in an F1 climate and he did a decent job. The only concerns I have are about whether he has enough knowledge/ understanding of events to be able to effectively interview a team boss/driver without the support of DC/Mark/Susie/EJ. He's still got plenty of time to develop, it's a shame really that C4 don't have another live race until Spain. I wonder who they will have in China as a pundit? Or if they'll just have DC.

Susie Wolff- Thought her explanation of the start using the steering wheel was better than the one Sky did on Friday and she was generally better than I thought she was going to be. Yet she's quite quiet and isn't very good at getting her voice over the engines- although the sound mix for C4 seemed a bit odd in both the pre-race and post-race sections today, not just for SW but the rest of them.

Gridwalk- Loved this, was a bit of carnage but quite fun carnage- it may have worked better with two cameras if you were going to split it. I don't really see the need for DC and MW to walk around together but it was still quite funny. Their chemistry is amazing, the start of the grid walk where they walked into each other was very funny- showing the sort of energy and liveliness in C4's that was lacking in Sky's coverage this weekend.

Post-race- the most difficult part of the weekend but they handled it capably covering most of the key points and using a lot more driver interviews which was interesting. It seems to be a clear approach that they are taking: focus on the personality more than the strategy. There was still enough time for all the key talking points to be discussed. I'm sure it's something that will evolve and improve as the season progresses.
But overall, C4 have a very strong punditry team. One that can only be beaten by Sky if they have Brundle, Davidson and Hill all at a race weekend.
clewsy
03-04-2016
Maybe C4 will have a change of heart on the adverts following the sky deal.

I think no one could blame them if they choose to cash in why they can. I think if I was them and we had 3yrs to make some money - Id be all over it as they have nothing to lose.
FOM Fan
03-04-2016
Originally Posted by clewsy:
“I wonder how long they can run it advert free? I suspect many are tuning in probably 2mins past the hour for the start and off at the end of the race.

Its not going to pay for itself if that's the case on the whole - commercial TV needs adverts, at the point where most will watch them.

It's a win for the viewer at the moment, but can't imagine good for c4 commercially.”

Given that apparently Bernie veto'd an offer from ITV to have the coverage back (but with adverts), it's probably in C4's contract that after their final advert before the formation lap, they can't show any adverts until the chequered flag is out.
BenFranklin
03-04-2016
Originally Posted by clewsy:
“Maybe C4 will have a change of heart on the adverts following the sky deal.

I think no one could blame them if they choose to cash in why they can. I think if I was them and we had 3yrs to make some money - Id be all over it as they have nothing to lose.”

Not sure why you are so desperate for C4 to carry ads. They have said there won't be any, there isn't a debate to be had here.
Hacker Harrier
03-04-2016
It's not a legally binding contract with viewers. It's a promise, to entice them to watch.

Is it a condition of the legally binding contract with Bernie?
mattw
03-04-2016
Originally Posted by _SpeedRacer_:
“Thought the race overall was decent, rather like qualifying a bit front loaded.

I guess the news could mean the end (or at least suspension) of BE's F1 broadcasting career, so best enjoy it while we can.”

Oh opened the thread, saw this posted, read BE and thought Bernie E rather than Ben, and was creating some kind of wishful thinking in my own mind (maybe he'd be losing the ability to sell the broadcasting rights). Shame.
clewsy
03-04-2016
Originally Posted by FOM Fan:
“Given that apparently Bernie veto'd an offer from ITV to have the coverage back (but with adverts), it's probably in C4's contract that after their final advert before the formation lap, they can't show any adverts until the chequered flag is out.”

Hum ...

I heard something very different from a source I would suspect knows what they are saying. Think it had more to do with money being offered is all I'll say.

Comes down to what you value the rights at.
Hacker Harrier
03-04-2016
Did ITV need F1 back?
clewsy
03-04-2016
Originally Posted by BenFranklin:
“Not sure why you are so desperate for C4 to carry ads. They have said there won't be any, there isn't a debate to be had here.”

It's just at the end of the day C4 are a business and need to make money. I think most people would agree that commercially for them showing ads in the content is best for them. Just seems a strange decision to make and commercially one that c4 probably should review following how they have been treated following the sky deal.
Hacker Harrier
03-04-2016
Ratings. Ratings. Ratings. If it doesn't rate, it gets pulled ('New Girl') or dumped in the graveyard slot (WRC). The money has been spent. If people turn off...
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