Originally Posted by chrisfinch:
“I think you might be over-analysing it a bit by going in to demographics and the like! SRO’s attitude has always seemed to be to give it away free to anyone who’d want to show it, and by the nature of Bloomberg, they had nothing to show at the weekends, so it filled up a bit of time.
Same way Superleague Formula, Formula E and all those sort end up on multiple, often random channels.”
Possibly. SRO focus on brands. Porsche, Mercedes, Maserati, Ferrari, Audi, BMW, Aston Martin, Lamborghini, Morgan, Corvette etc. These are the sort of car brands that high net worth individuals don't just aspire to. They can go and buy their products. Bloomberg has an audience of high net worth individuals. They still do news features on luxury cars like the Aston DB11.