Originally Posted by James J:
“For the benefit of non-subscribers, could you post some of it here?”
Wouldn't want to get into trouble by posting the whole thing but here is some of it:
Quote:
“Executive producer Richard Holloway explains why The X Factor remains part of the fabric of the nation, despite declines in ratings and reports of the show’s demise
I suppose the best way to show the enduring success of The X Factor is to look at the interest levels in it. We are still six months away from going on air this year and already the show is dominating the entertainment agenda. Everyone has a view on the X Factor.
We are at the start of the second decade of this show, which is an enormous achievement in itself. And this is a show that I am sure will last for many years to come.
Despite some recent misleading reports, ITV have confirmed they are keen and committed to continue working with us beyond the end of the current deal this year. In fact, we actually started early negotiations last year as they see both X Factor and Britain’s Got Talent as important shows and we very much value them as our broadcast partner.
The X Factor is part of the fabric of the nation, like Coronation Street. In terms of judges and presenters, people come in and people go out of the show – as they do in Coronation Street.
The way younger audiences interact with TV is constantly changing these days. And whilst we know the over-60s are still engaged with Strictly Come Dancing, amongst the pivotal 16-34 audience, which is the key demographic from a commercial point of view, The X Factor dominates. The X Factor is a show that has massive cross-generational appeal and delivers volume across all ages groups.”
And a bit more:
Quote:
“In terms of measuring success, last year, our consolidated series average was 8.2m. That was 1.2m above the overnight figures – and shows how more and more people are using catch-up technology. And there are more and more people who are now watching on computers and mobile phones.
This is something which the industry as a whole needs to start looking at in terms of how we measure audiences given that ways of consumption are changing so dramatically. For last year’s series alone we had a total of 375 million videos views on YouTube – which is more than double the previous series. Also we are not only the most written about show on TV, but the most talked about UK TV show on social media.
And it’s not just in the UK that its success endures. This show remains a worldwide phenomenon – one of a select band of super-formats.
In 2015, there were 53 local versions made. And tape sales of the XF UK were broadcast in 168 different territories last year. These are huge figures that we at Fremantle and Syco really value and work tirelessly to endure and grow.
These huge figures also show what an incredible success story this show remains across the globe. And that is why we truly believe, The X Factor can continue to prosper for many years to come.”
More at:
http://m.broadcastnow.co.uk/5100802.article
I do think there is pressure on them to steady the ship this year though. I think at this point ITV do still need it, but another couple of years of drops like last year and that might not be the case.