Originally Posted by Andy23:
“Why should Beowulf damage Vera? If I wanted to watch a 2 hour drama, I'd tune in when it starts at 8pm. I didn't know I had to watch the preceding programme to be allowed to do so? This lead in business is quite ridiculous, it's almost like you don't have to make a good programme, you need to make a good programme before and after it.
If you consider that the 1.5m who are watching Beowulf are viewers who don't watch ITV often, and don't watch the usual ITV dramas, what would pulling it mid run do to those viewers? It means they'd disappear and not consider ITV next time they do a drama that is different from the norm. So you'd be back to square one.
Shoving on a repeat of Celebrity Chase might increase ratings by a million max, but it's not worth alienating those viewers, and they'd still be 6m behind BBC1.”
“Why should Beowulf damage Vera? If I wanted to watch a 2 hour drama, I'd tune in when it starts at 8pm. I didn't know I had to watch the preceding programme to be allowed to do so? This lead in business is quite ridiculous, it's almost like you don't have to make a good programme, you need to make a good programme before and after it.
If you consider that the 1.5m who are watching Beowulf are viewers who don't watch ITV often, and don't watch the usual ITV dramas, what would pulling it mid run do to those viewers? It means they'd disappear and not consider ITV next time they do a drama that is different from the norm. So you'd be back to square one.
Shoving on a repeat of Celebrity Chase might increase ratings by a million max, but it's not worth alienating those viewers, and they'd still be 6m behind BBC1.”
As ian said. Lead in's aid a programme, especially on ITV when they're in a weak position.




