I know he's a model, but I'm assuming he's not a mega-wealthy model, and modelling is a short-term career at the best of times... so how much would it take for you to give up your dignity and march into that house

I would do it for:

1 day - 75k
until the end of the show - 250k

It's all very well bleating about dignity and respect, but they don't pay the bills. I am curious as to how much BB did offer him though, bet that price has gone up and up.

One million pounds!

There would never be enough money for me to go into that house if I were Sam. Draw a line under it and think yourself lucky that the demanding little parasite has latched onto someone else.

No amount of money would make want to go in the house if I was Sam

According to Daily Mail he was asked by the producers to go in but declined good on him