Originally Posted by Hacker Harrier:
“They are back to where they were in 2014 before they tried Freeview, but with a better Sky deal. They're still showing live content, just less than last year. They will still have the satellite and cable viewers.
Internet delivered TV is still in it's infancy, but I expect every broadcaster will be on the IPTV boat eventually.”
BT are ahead of of the game with IPTV and I think the issue with it on Freeview is the EPG position tucked away at the far end.
They claim 10.5m households now have Freeview HD, so if just 1% of that tap into Motors that's 150,000 viewers. Even half that and your adding another 70,000.
But what is the cost per viewer?
If it was 1p that's a possibile 70k per hour in broadcast fees. They would need some serious advertising to get that back.
Even in the quiet period using that 1p figure, getting 2,000 viewers would cost 2k, which would be way more than advertising brings in.
Clearly this figure of 1p can't be right. But it probably highlights what the negotions / issues surround. Get a cheaper price here and suddenly it becomes cost effective as you can profit from increased viewers.
As for sky. Did they get a better deal? Or did they just pay up so they didn't loserhe EPG slot and the ability to broadcast in SD without an HD option?