Originally Posted by Hacker Harrier:
“I think viewer awareness was also a factor in their low ratings. When Motors went to channel 71 Motors should have put out some adverts on commercial radio. Channel 4 did that recently to promote their F1 coverage. Viewers were unaware of the channels, and unaware of what equipment they needed to receive the channels.
Now you've got a situation where some people have bought new TV equipment just to receive Motors, and Motors have pulled the channels. I feel really sorry for them.”
“I think viewer awareness was also a factor in their low ratings. When Motors went to channel 71 Motors should have put out some adverts on commercial radio. Channel 4 did that recently to promote their F1 coverage. Viewers were unaware of the channels, and unaware of what equipment they needed to receive the channels.
Now you've got a situation where some people have bought new TV equipment just to receive Motors, and Motors have pulled the channels. I feel really sorry for them.”
I was thinking the same about the people who have bought the kit to get the channel. I think a large amount of people interested in the channel knew that it existed, maybe a few casuals they missed out on. The problem was that they never seemed to know what they would get to broadcast, which I guess makes it harder to promote.
Who knows what the future will hold. Maybe they will return in some form. I get the feeling this isnt quite then end yet, however it could be interesting to see what some of the sports packages that use Motors as an outlet do next as well.



