Losses for the first couple of years across talkRADIO, talkSPORT 2 and Virgin are expected and budgeted for. Only a modest audience is required for break even.
https://www.wirelessgroupplc.com/get...t.pdf?ext=.pdf
https://www.wirelessgroupplc.com/get...t.pdf?ext=.pdf
Quote:
“The launch and establishment of our three new recently launched national radio stations on D2 is a key priority for 2016. talkSPORT 2 and talkRADIO will leverage talkSPORT’s brand heritage while Virgin Radio will have instant brand recognition. All three stations will be supported by existing infrastructureand will benefit from cross promotion, thereby helping to keep costs as low as possible. Our low cost model
for these digital stations envisages breakeven being achieved at modest audience delivery levels. Operating losses at the three stations are anticipated to be circa £3.6m in 2016, moving to a small loss in 2017 and growing profitably beyond this. 50% of our forecast 2016 revenue for the D2 stations has already been achieved.”
“The launch and establishment of our three new recently launched national radio stations on D2 is a key priority for 2016. talkSPORT 2 and talkRADIO will leverage talkSPORT’s brand heritage while Virgin Radio will have instant brand recognition. All three stations will be supported by existing infrastructureand will benefit from cross promotion, thereby helping to keep costs as low as possible. Our low cost model
for these digital stations envisages breakeven being achieved at modest audience delivery levels. Operating losses at the three stations are anticipated to be circa £3.6m in 2016, moving to a small loss in 2017 and growing profitably beyond this. 50% of our forecast 2016 revenue for the D2 stations has already been achieved.”
