Originally Posted by pjex:
“So only billboards, no print media, tv or online. Aren't billboards a fairly small part of overall advertising industry so not that extensive.
Odd strategy focussing on the ultra competitive London and Manchester markets, do Virgin really think they can compete with Radio X, Capital, Heart and Absolute who are on FM in those area surely they'd have more success in areas with less competition. Sounds like a major error with their launch strategy.”
“So only billboards, no print media, tv or online. Aren't billboards a fairly small part of overall advertising industry so not that extensive.
Odd strategy focussing on the ultra competitive London and Manchester markets, do Virgin really think they can compete with Radio X, Capital, Heart and Absolute who are on FM in those area surely they'd have more success in areas with less competition. Sounds like a major error with their launch strategy.”
I'm only saying London and Manchester because those were the places where I saw them. On the Virgin thread someone said they were widespread in Aberdeenshire. No doubt they existed in other places too.
I happened to notice an advert on the front cover of Sport magazine, although of course that is in the same company. I don't read generally read any magazines or newspapers, so maybe it was advertised elsewhere in places that I wouldn't have seen them.




If they do start swapping presenters from one to the other I always have my off button and I will definitely use it.
