Originally Posted by wns_195:
“However, when one considers the dramatic growth of LBC and 5 Live, and the growth of news programming on Radio 4, those figures look dreadful. The growth of LBC and 5 Live was only possible because people were looking for speech radio, tuned into those stations, liked what they heard and continued listening.
Why hasn't the same happened in the case of TalkRadio? Does the format during current affairs shows make listeners feel excluded?”
LBC has 1.7 million listeners but 1.2 million of those are in London. 80,000 of the 224,000 talkRADIO listeners are in London. So outside London, we have 500,000 vs 140,000, which doesn't sound as impressive for LBC given the station has been around for 41 years longer and has been covering large parts of the country for most of the last 10 years on regional multiplexes and then covering over 90% on Digital One, combined with a rebrand. The current RAJAR covers the referendum period which you would have thought would give the dedicated current affairs stations an advantage. Also there has been the Euro 2016 football championship which would boost talkSPORT/2 and 5 Live.
talkRADIO is not a dedicated current affairs station so does not directly compete with LBC. talkRADIO discusses all sorts of things. You could argue there's also overlap with Radio 2 as that has a lot of chat, interviews etc. Indeed, the research section of the bid documentation says that the nearest station to talkRADIO would be Radio 2.