Yougov build trends based on what customers of each network tell them in surveys.
EE...
Describe yourself as geeky, sweet and irreverent
You are more likely to be male, 25-39 and left wing
You have a fair amount of spare cash each month
Online for 16-20 hours a week and watch up to 10 hours of TV a week
O2...
You're more likely to be female, and spend 16-20 hours online, 6-10 hours of TV
A waitrose shopper with a VW
You like people, celebrities and movies
You are only slightly left wing in politics
You have even more spare cash each month than EE customers
Vodafone...
You're a lot older, average was 40-54
You are right wing
Lots of spare income
You like travel, business, crosswords, gardening, DIY and golf, you drive an Audi
Online for only 6-10 hours a week, but you make up for it by watching 21-25 hours a week
You read the Telegraph and work in industries like finance, insurance and property
Three...
25-39, left wing, IT worker into sports, the least spare cash of all the networks
You're interested in computer programming and cycling
You play a lot of video games and play with apps
You describe yourself as geeky, clever and independently minded and shop as ASDA
You are online for 10 hours more than EE users and 30 hours more than Vodafone users. but you hardly watch traditional TV at all.
These results are based on tens of thousands of customer surveys for each network at https://yougov.co.uk/profileslite
EE...
Describe yourself as geeky, sweet and irreverent
You are more likely to be male, 25-39 and left wing
You have a fair amount of spare cash each month
Online for 16-20 hours a week and watch up to 10 hours of TV a week
O2...
You're more likely to be female, and spend 16-20 hours online, 6-10 hours of TV
A waitrose shopper with a VW
You like people, celebrities and movies
You are only slightly left wing in politics
You have even more spare cash each month than EE customers
Vodafone...
You're a lot older, average was 40-54
You are right wing
Lots of spare income
You like travel, business, crosswords, gardening, DIY and golf, you drive an Audi
Online for only 6-10 hours a week, but you make up for it by watching 21-25 hours a week
You read the Telegraph and work in industries like finance, insurance and property
Three...
25-39, left wing, IT worker into sports, the least spare cash of all the networks
You're interested in computer programming and cycling
You play a lot of video games and play with apps
You describe yourself as geeky, clever and independently minded and shop as ASDA
You are online for 10 hours more than EE users and 30 hours more than Vodafone users. but you hardly watch traditional TV at all.
These results are based on tens of thousands of customer surveys for each network at https://yougov.co.uk/profileslite
oh that made me spit out my cereal