I'm not sure where to put this but it might be more fun here.

M & S have re-branded their 'Secret Support' sleep wear as 'Shelf Support'

For those that don't know, these are sleep garments with an inner stretch bit designed to keep the boobs sort of front and centre, rather than underarm or otherwise.

Shelf support?

What would you have called i?

Booby Barricades?.

'The Tit-wrangler (tm)'.

Udders Lift

It's better than 'Shelf' support!

'The Bap Trap'

It's just a storm in a D cup.

They should do it for men and have a built in "squirrel bag" to keep your nuts in one place.

Load Bearing Wall

This why M&S are failing...lack of humour.

It's a bloody daft name. It just reminds me of the old dears on their death beds.

Humourless tits?

That's my point and why I started the thread. Whoever thought that re-branding the sleepwear as 'shelf' support should be fired.

Hooters Underprop

M&S feels like it is for the older generation, they have no idea how to branch out to all age ranges. They have no bloody clue.

I thought this was going to be about their shelf stackers offering customer advice

I quite like that idea. Sums up what the top does quite nicely

While resting their boobies on the shelf...............

Off topic but M&S is never going to appeal to the young (unless for knickers and ummm 'shelf' support nightwear) and the sooner they wake up to that fact, the better.

mammary manager

Jug protector

Can we not just go for your username

Perfect username

Breast Nest, Chest Rest.

Shelf Support is crappier than either of mine. In my humble opinion.

As you can guess I have a keen interest in this topic

Jug a net?