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M & S sleepwear and 'shelf support'


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Old 15-02-2016, 00:52
Tess-g
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Breast Nest, Chest Rest.

Shelf Support is crappier than either of mine. In my humble opinion.
I agree. At least your suggestions sound comfortable unlike a right angle bracket!
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Old 15-02-2016, 00:54
nemesisis
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Shelf Support
what were the numpties that named this thinking
certainly doesn't sound like something you'd want to sleep in
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Old 15-02-2016, 00:56
Tess-g
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As you can guess I have a keen interest in this topic
Oh, I think we worked that one out
That, I like!

New from M&S Jug-a-net. It gets my vote
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Old 15-02-2016, 01:09
Relly
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I agree. At least your suggestions sound comfortable unlike a right angle bracket!
Thanks kindly!

Oh, I think we worked that one out

That, I like!

New from M&S Jug-a-net. It gets my vote
And mine. I think we should all petition M&S.
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Old 15-02-2016, 01:15
Tess-g
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Thanks kindly!



And mine. I think we should all petition M&S.
#Jug-a-net
..is that right? I've absolutely no idea
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Old 15-02-2016, 01:16
exlordlucan
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Knocker propper.
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Old 15-02-2016, 03:04
Relly
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Oh god, they're getting better and better.

Tess_G, I dare you.
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Old 15-02-2016, 08:04
Maxatoria
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The boulder holder or the stone throne (for men)
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Old 15-02-2016, 08:07
LabhaoiseNiMhao
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Booby Barricades?.
Best one!
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Old 15-02-2016, 08:16
A Lorna Moon
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I'm not sure where to put this but it might be more fun here.

M & S have re-branded their 'Secret Support' sleep wear as 'Shelf Support'

For those that don't know, these are sleep garments with an inner stretch bit designed to keep the boobs sort of front and centre, rather than underarm or otherwise.

Shelf support?

What would you have called i?
Pillow-case😄
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Old 15-02-2016, 08:29
annette kurten
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it`s a two quid vest a couple of sizes tighter than i`d wear in public for me.
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Old 15-02-2016, 08:36
CravenHaven
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bangerbrace®™©, boobherder
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Old 15-02-2016, 08:40
Maxatoria
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Nice and neat for holding your teats?

The ooh ahh, almost as good as wearing a bra?

The itty bitty titty protection committee.
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Old 15-02-2016, 10:57
Picto
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Udder underpinning.
Coconut cantilever.
Pumpkin platform.
Big bopper supporter.
Protuberance protector.
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Old 15-02-2016, 11:05
muggins14
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Humour aside for a minute, I think that bust shelf is the technical term that many manufacturers use for the item, not just M&S. AS somebody who has used catalogues for many years, it's a term you do see in, for example, the swimwear section, where the swimsuit has an added support film for your bust (a bust shelf). It's not a new term and not exclusive to M&S. http://www.ambrosewilson.com/shop/be...#colour:,size:

It's a ridiculous term. Bust support would be better.
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Old 15-02-2016, 11:07
Picto
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Humour aside for a minute, I think that bust shelf is the technical term that many manufacturers use for the item, not just M&S. AS somebody who has used catalogues for many years, it's a term you do see in, for example, the swimwear section, where the swimsuit has an added support film for your bust (a bust shelf). It's not a new term and not exclusive to M&S. http://www.ambrosewilson.com/shop/be...#colour:,size:

It's a ridiculous term. Bust support would be better.
Or even bust rack?
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Old 15-02-2016, 11:15
muggins14
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Or even bust rack?
Well I guess so, although I can imagine many women laughing at that as they peruse the clothing items, along with many other terms, including the one in the OP obviously

I can imagine there's a whole committee somewhere, many years ago, in the bust support industry , who had to come up with a term that wouldn't insult, would explain what it was without calling it a bra, and so on, probably many man hours went into deciding on a term. This was all they could come up with, they should be sacked
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Old 15-02-2016, 11:18
SJ_Mental
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Mammary Manipulator
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Old 15-02-2016, 11:23
Picto
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We really do need to find the correct name for this conical contraption because Boob is the perfect word and it's support structure needs to do it justice.

I will tell you why Boob is the perfect descriptive word.

B = Top down view.
oo = Front view.
b = side view.
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Old 15-02-2016, 11:26
coughthecat
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Well I guess so, although I can imagine many women laughing at that as they peruse the clothing items, along with many other terms, including the one in the OP obviously

I can imagine there's a whole committee somewhere, many years ago, in the bust support industry , who had to come up with a term that wouldn't insult, would explain what it was without calling it a bra, and so on, probably many man hours went into deciding on a term. This was all they could come up with, they should be sacked
I'm not so sure.

One of the main purposes of a brand name is to get people's attention. This one is inoffensive, mildly humourous and certainly memorable (not 'mammarable' before anyone suggests it! ) and I certainly don't recall any previous DS discussions mentioning the 'Secret Support'!

Job done, I'd say!
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Old 15-02-2016, 11:47
muggins14
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I'm not so sure.

One of the main purposes of a brand name is to get people's attention. This one is inoffensive, mildly humourous and certainly memorable (not 'mammarable' before anyone suggests it! ) and I certainly don't recall any previous DS discussions mentioning the 'Secret Support'!

Job done, I'd say!
Fair point
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Old 15-02-2016, 11:59
Inkblot
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Or even bust rack?
Bust stop? You wait ages and then two come along together.
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Old 15-02-2016, 12:29
An Thropologist
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Bust stop? You wait ages and then two come along together.
I seem to recall that the German for bra is Bustenhalter, which to English ears is delightfuly literal. Maybe we could adopt that.
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Old 15-02-2016, 15:01
Relly
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We really do need to find the correct name for this conical contraption because Boob is the perfect word and it's support structure needs to do it justice.

I will tell you why Boob is the perfect descriptive word.

B = Top down view.
oo = Front view.
b = side view.
Haha clever!
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Old 17-04-2016, 10:28
JoJoJay
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Booby Trap
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