I agree. At least your suggestions sound comfortable unlike a right angle bracket!

Shelf Support
what were the numpties that named this thinking
certainly doesn't sound like something you'd want to sleep in

Oh, I think we worked that one out

That, I like!

New from M&S Jug-a-net. It gets my vote

Thanks kindly!


And mine. I think we should all petition M&S.

#Jug-a-net
..is that right? I've absolutely no idea

Knocker propper.

Oh god, they're getting better and better.

Tess_G, I dare you.

The boulder holder or the stone throne (for men)

Best one!

Pillow-case😄

it`s a two quid vest a couple of sizes tighter than i`d wear in public for me.

bangerbrace®™©, boobherder

Nice and neat for holding your teats?

The ooh ahh, almost as good as wearing a bra?

The itty bitty titty protection committee.

Udder underpinning.
Coconut cantilever.
Pumpkin platform.
Big bopper supporter.
Protuberance protector.

Humour aside for a minute, I think that bust shelf is the technical term that many manufacturers use for the item, not just M&S. AS somebody who has used catalogues for many years, it's a term you do see in, for example, the swimwear section, where the swimsuit has an added support film for your bust (a bust shelf). It's not a new term and not exclusive to M&S. http://www.ambrosewilson.com/shop/be...#colour:,size:

It's a ridiculous term. Bust support would be better.

Or even bust rack?

Well I guess so, although I can imagine many women laughing at that as they peruse the clothing items, along with many other terms, including the one in the OP obviously

I can imagine there's a whole committee somewhere, many years ago, in the bust support industry , who had to come up with a term that wouldn't insult, would explain what it was without calling it a bra, and so on, probably many man hours went into deciding on a term. This was all they could come up with, they should be sacked

Mammary Manipulator

We really do need to find the correct name for this conical contraption because Boob is the perfect word and it's support structure needs to do it justice.

I will tell you why Boob is the perfect descriptive word.

B = Top down view.
oo = Front view.
b = side view.

I'm not so sure.

One of the main purposes of a brand name is to get people's attention. This one is inoffensive, mildly humourous and certainly memorable (not 'mammarable' before anyone suggests it! ) and I certainly don't recall any previous DS discussions mentioning the 'Secret Support'!

Job done, I'd say!

Fair point

Bust stop? You wait ages and then two come along together.

I seem to recall that the German for bra is Bustenhalter, which to English ears is delightfuly literal. Maybe we could adopt that.

Haha clever!

Booby Trap