WWE really need to flesh this whole Shane McMahon angle out.
Originally Posted by James Frederick:
“That was it.
Glad they explaned how Undertaker or Shane will be the heel.”
Casting Undertaker as the guy who just destroys/fights anyone that's put in front of him and it not being personal for him is about the best route they can go (even if I'm not sure it totally rings true). It still leaves the same basic problem as to who the audience is supposed to root for obviously but it at least means WWE aren't asking them to root against Taker. I think the sales pitch for the match itself is watch Undertaker throw Shane around Hell in a Cell/Shane will do some crazy bumps. As mentioned above they just need a much stronger and more focused McMahon story to sell the stakes for Shane.