Originally Posted by inverness1967:
“Am i right in thinking that Home and Away is now the longest running Australian drama on a main Aus channel?”
Yes. Australian networks aren't really interest in long running dramas any longer. It's all about stripped across the week reality tv. The longest running drama is from 2012. Also Australia used to have 40 episode drama seasons which has since been reduced to 26, to 13 and now anything over 8 episodes is a rarity.
It's a problem as American dramas no longer rate and now the tv schedules are just useless filler. It's come about as the commercial networks push for reality tv which pushes dramas further back in the nightly schedule. Why have Masterchef on one night when it can be on five nights. Why have Survivor on one night when it can be on three nights. It's all about being cheap and extracting the most dollar out of everything. As local dramas cost they were the first to go. I should also mention that the local drama has been slashed as well due to networks paying exorbitant amounts for sports. The commercial networks that have purchased the sporting rights do so at a loss and think by having sport it will bring eyeballs to tv, but as you've witnessed with the dire H&A ratings that theory is BS.
Anyway Channel 7 that airs H&A has been in a mess since the Olympics. Everything has severely under performed, so it isn't just H&A. Though the future doesn't look particularly bright for either Channel 7 or H&A where 1 in 7 Australians now no longer watch commercial tv.