They've talked of it before and didn't make it stick. They've conceded- indeed, cited it as a reason- that it has caused churn (cancellations) to rise; so, there's every reason to predict, in my opinion, that if they reduce discounts much sharper, that they will lose more customers, and increasingly, customers who contribute well to profits despite being on a discount.

People being unable to get 10% off next year, as you suggest could happen, would be an absolute change in policy- abandoning market-share and a proportion of profits, for other principles. BT, I know, would like that to happen, because they've suggested that broadband switching rules be extended to pay-tv, to prevent the larger platforms- Sky & Virgin Media- from pressuring customers to remain with them by saving their largest discounts for people trying to leave/leaving:
http://www.mirror.co.uk/money/best-p...s-only-5939524
https://www.cable.co.uk/news/bt-boss...ges-700001083/

The reality is, that if you don't wish to pay, say, £70 per month for a package including sport and HD, there are compromises available in the market, that offer a broader but smaller range of programming at half the price, than downgrading Sky.

Sky has to decide whether it wants to be one of those options, by discounting (or other means, such as smaller, broader package options), or concede those customers to alternative providers- or even itself, via Now TV.

I'm not surprised that they've been testing customers resolve in the past few months, because with the additional costs of the Premier League contract now to factor in, you would expect them to be considering whether they were giving away revenue by discounting unnecessarily high. It's also the reason, however, that they cannot generate a sharp exodus of customers at this time by dramatically changing their discounting policy.

I've cancelled Sky due to financial circumstances and the offers to stay are getting increasingly bigger. At first it was the usual 35% then went up to 50%. Today they are offering me 60% and a 12 month contract. I'm tempted to take it as it's within my budget... I've got until next Monday to decide. I wonder if I was to hold out whether I'd get a better offer. Had it been 70% I would go for it like a shot but I wonder if 60% is the best I'll be offered?

I don't know whether it makes a difference, but I've been a Sky customer for 10 and a half years. Perhaps their offer is based on customer loyalty?

I don't think you'll get 70%. The max everyone else has received on here so far is 60% and a lot of people said that offer expired in July so you are lucky.

In which case I'll give them a call tomorrow and take their offer!

Ask about a credit as well. I got 60% off + £50 credit about a month ago. I tried to get £100, but they wouldn't have it.

You've got proof of the offer somewhere right? Make sure you take a screenshot of the offer or some sort of written proof before you call as they can be awkward sometimes and say there is no such offer.

It's on a letter I got from them this morning. My Sky account is still showing 50% off any TV bundle for the next year but the letter I received this morning says 60%. As I've got a scanner I'll happily scan and upload it for them!

That's great. As long as you have written proof you should be fine.

I was thinking about asking Sky for a credit - even £50 would be good as it would give me almost a month and a half free. I just hate bargaining though...

How much effort did it take you to get the £50? Especially as you initially went for a £100?

They can only say yes or no so it's worth asking. Tell them other people you know have been offered £100 on top of the 60% and see what they say.

I will do, thanks. If it wasn't for the football I wouldn't be too bothered about having Sky. But as Newcastle will be featured many times during the next season I'd much rather stay with Sky!

Not much. I just said I wanted 60% off and £100 credit. They just said they couldn't do £100, but they could do £50. I hadn't had any leaflet or anything. I just rang up and asked.

Even if they don't offer any cash credit tomorrow, hold out until the last minute and they may come back to you before Monday with some cash credit once they know that's what you want.

Thanks. I'll see what Sky says in the morning. I can only ask and they can only say no... or hopefully yes.

Scaling back the discounts is one thing, but I don't think 30% off for 3.5 years is an offer not to be missed. I've had a 100% discount for the last three years, for example, maybe it'll be scaled back to 60% - their best offer so far, who knows...

That offer has not expired, I was offered it when cancelling and have been offered it via phone since. The online win-back team can't offer it, strangely the downgrade broadband team can.

That's good news. Several people posted on here that the offer expired on 1st July.

You've had 100% discount for the last 3 years? Does that mean you pay nothing?

I got on offer of the SD channels only for what was either £15 or £18 that would run for 5 years, but I declined it and went for full cut off, but I have just come back with 12 months of Family pack for £24 a month, not that bad but not amazing either,.
Problem was SD only had no access to ITV for Coronation Street in HD for catch up, and also had no Sky Box Sets which make the higher subscription a bit more worth it.

It was good for using the card in a non Sky box to directly record to USB, it would have been good for that only. If that cuts off I'll get less value from Sky, the Sky box itself is too rammed full of programmes and I can't easily transfer them, except by as it plays to a DVD recorder, or a workaround HDMI captute to a capture card.

The USB recording from the non Sky box is far better, but they don't allow the HD channels in my subscription to be decoded however, it does work for Sky 1 SD, Gold etc only. I also noticed it works for non premium channels only, it behaves like a card not paired to a box, so doesn't decode Sky Sports or Sky Cinema if you have those or any Sky pay HD channel either.

I never get lucky enough to get offered the Movies anymore, but if there's any half price offers now they'll actually be useful, because I didn't bother with them as they only offered the SD movie channels, now any subscription to the Cinema channels is always HD, so I might as well try a half price offer for Movies if I see one.

Cancelled last month, due to take effect this weekend.
35% on offer on app, interactive and My Sky account straight away.

This week that changed to 50% for 12 months . I took it.
So £32.50 discount off Sky Family with Sports.

Happy subscriber.

How come you didn't get the 60% offer like Robbie?

I guess that I hadn't actually left, there were still a few days of my cancellation period left.

But as I said, I am very happy with a £390 discount for the year.

Yeah, just for the TV. 100% off when I joined (moved from o2 broadband). 100% deal again after I cancelled, then last year they gave me 60% off and £100 credit on the original bundle which I took. Then they offered an upgrade for family and some sort of glitch meant it took discount back to 100% so they paid me £100 for my TV last year.

I still had to pay a total of £15 for fibre broadband and line rental though. Deal is coming to an end and best offer of 60% again so far has been refused. Managed to get £50 credit to remain on £15 line rental/unlimited fibre deal for another year though.

You've probably used up all your offers. They might offer you 60% once you cancel.

Aye, they offered me 60% off when I cancelled, I asked for £100 account credit and they said no, so I declined. It's set to go off in three weeks. I'd be surprised if I don't end up with 60% off and an account credit though.