Originally Posted by Stereo Steve:
“So BT is old gits who don't know better. EE is for the technically knowledgeable with money to spare and Plusnet is for 3 blokes in a bath going downhill fast while they reminisce about how good Hovis bread is.
I like it. Where do I buy shares in this? Oops, actually, just shorted them. Stops at 410, target 382.”


the sad part is you're not too far off what BT say
BT
Quote:
“ Premium, high quality
Trustworthy, reliable, credible,
British heritage
Family focused
Heartland: Home,fibre, family”
EE
Quote:
“Innovative
Modern and up-to-date
Social and outgoing
Out of home and on the move
Heartland: On the go, mobile, personal”
PlusNet
Quote:
“Honest, straight-talking
Playful
Yorkshire Charm
Value for money
Heartland: Home, broadband, value”
P.S to all about data pricing
BT say they're going to 'Monetise our network advantage" with "data demand driving access fee growth", a "more for more" pricing strategy and the migration from non-4g legacy plans (16% of customers on a non-4g plan)
Also they point out the cross sell opportunity: "Focus on selling more broadband and TV to EE customers as well as other services"
On the network side 92% geographic coverage by September 2017