Originally Posted by radamfi:
“5 Live is a more direct competitor to LBC and blows them out of the water in the listening figures outside London and within London they are roughly level, despite LBC being on FM and 5 Live not. IMO talkRADIO should be a distinct alternative to both.
The number of callers is not a major issue for Iain nowadays and Iain told Roger last night he had plenty of callers. There was a lot of fuss about the call cost before the station launched but I haven't heard people complaining about the number much on forums until yesterday. The cost isn't that much of an issue if you get called back. talkSPORT have an even more expensive phone number and they get plenty of calls.”
If those interested in Sport are happy to pay £200+ for a football ticket or place a £500 bet on Arsenal or waste £150 on a football top they are more than happy to pay a few quid calling Talksport with there football addiction they've had since a kid.
Little dotty though who's sadly on a state pension of £75 per week or Mike on disability benefits who has an income of £84 per week and wants to ring to get his/her point across on government cuts cannot or will not pay phone charges with TalkRadio it's a totally different demographic.
In regards to call charges it's been a continuous issue since the station began and yes maybe TalkRadio need to do some market research on the effects of charging listeners premium rates when this is now several effecting both on air quality, presenters losing interest as they've got no one to speak to speak too, listeners getting bored as they're desperate to hear real people...Then you've got LBC that takes call after call with interesting people.
Iain is desperate for new callers he often pleads with listeners every 2-5 mins, even using the term 'we'll call you back', yes Iain gets more callers than anyone else but these are the same handful of fans that ring night in night out. How many new callers does Iain get on the average night..... Answer 0-2
For me the number 1 problem with TalkRadio is the call charges it's a problem which is effecting every part of the station from presenter motivation, to bored listeners, to those who feel they cannot contribute or have a say due to charges...
TalkRadio has a cig competitor it's called LBC yet they re refusing to compete with them by allowing listeners to use inclusive minutes.