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Iain Lee on talkRADIO |
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#2276 |
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Forum Member
Join Date: Oct 2002
Location: Inverness
Posts: 3,471
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A fine show tonight - very candid and a good mix of honest, more serious content and the more light hearted. Good company on my late night drive home - I love the on air chemistry between Iain and Kath.
It's rather brave to discuss such deeply personal issues on the air, but it does make it more real and relevant and is not before time. |
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#2277 |
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Join Date: Jan 2010
Location: Scotland
Posts: 8,330
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Agree with above, Fabulous show tonight Iain and Kath. Good mix of serious/funny content. Thanks for a good listen.
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#2278 |
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Forum Member
Join Date: Dec 2002
Location: Crawley, West Sussex
Posts: 10,613
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Iain pointed out that the adverts are male orientated. Obviously there are a lot of adverts for tradespeople, for example. But I don't think you can extrapolate a predominately male audience from that. There were adverts for Selco, Tradepoint etc. right from day 1 on 21 March 2016 when there were no RAJAR figures to sell. This suggests that the regular talkSPORT advertisers were getting talkRADIO adverts bundled in for next to nothing. That may still be the case, given that talkSPORT's audience was still more than 10 times that of talkRADIO at the latest RAJAR. There may not be many, if any, advertisers using talkRADIO and not talkSPORT. Also, I think the same applies to Virgin, although I haven't listened to that for a while.
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#2279 |
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Forum Member
Join Date: Nov 2016
Posts: 5
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The adverts should cater more to the weirdos, stalkers and transgender people who phone in every night.
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#2280 |
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Forum Member
Join Date: Dec 2002
Location: Crawley, West Sussex
Posts: 10,613
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I have tickets to the Onstage Phone In on 29 January and Performance Ring on 26 February but I'm not going now. You can have either/both for free by PMing me.
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#2281 |
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Join Date: May 2014
Posts: 792
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Quote:
The adverts should cater more to the weirdos, stalkers and transgender people who phone in every night.
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#2282 |
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Forum Member
Join Date: Oct 2002
Location: Inverness
Posts: 3,471
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Quote:
The adverts should cater more to the weirdos, stalkers and transgender people who phone in every night.
As a previous poster suggested, it's almost certainly bundled TalkSport ads. |
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#2283 |
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Forum Member
Join Date: Jan 2008
Location: Derby
Posts: 7,358
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Quote:
The adverts should cater more to the weirdos, stalkers and transgender people who phone in every night.
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#2284 |
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Forum Member
Join Date: Feb 2013
Location: Staffordshire
Posts: 908
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Quote:
Sorry, who are the transgender people that ring in every night? I listen most night and none of the regulars are trans to my knowledge.
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#2285 |
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Forum Member
Join Date: Dec 2002
Location: Crawley, West Sussex
Posts: 10,613
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Quote:
Sorry, who are the transgender people that ring in every night? I listen most night and none of the regulars are trans to my knowledge.
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#2286 |
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Forum Member
Join Date: Jan 2008
Location: Derby
Posts: 7,358
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There is at least one, Dana. She called last night's women only caller show where Iain decided to talk to Dana about being trans for the first time.
I agree, "Weirdos, stalkers and transgenders" is a weird thing to say in itself! |
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#2287 |
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Forum Member
Join Date: Dec 2004
Location: London
Posts: 859
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Quote:
Iain pointed out that the adverts are male orientated. Obviously there are a lot of adverts for tradespeople, for example. But I don't think you can extrapolate a predominately male audience from that. There were adverts for Selco, Tradepoint etc. right from day 1 on 21 March 2016 when there were no RAJAR figures to sell. This suggests that the regular talkSPORT advertisers were getting talkRADIO adverts bundled in for next to nothing. That may still be the case, given that talkSPORT's audience was still more than 10 times that of talkRADIO at the latest RAJAR. There may not be many, if any, advertisers using talkRADIO and not talkSPORT. Also, I think the same applies to Virgin, although I haven't listened to that for a while.
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#2288 |
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Forum Member
Join Date: Nov 2010
Posts: 190
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Quote:
Sorry, who are the transgender people that ring in every night? I listen most night and none of the regulars are trans to my knowledge.
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#2289 |
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Forum Member
Join Date: Nov 2005
Posts: 1,465
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What would an advert for the above sound like?.
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#2290 |
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Forum Member
Join Date: Jan 2001
Location: Offenburg, Germany
Posts: 1,344
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Quote:
The adverts should cater more to the weirdos, stalkers and transgender people who phone in every night.
The majority of listeners (remembering there are far more listeners than callers) are still highly representative of general society so tailoring an advert to cater for that blip would miss the vast majority of the listenership So those adverts for Tradepoint and White Vans are hitting lots more men than there are fringes of the demographic |
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#2291 |
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Forum Member
Join Date: May 2008
Location: Tooting Broadway
Posts: 4,078
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I used to listen to Iain on LBC all those years ago and really like the shows on TalkRADIO now - The only downside is when Kath gets involved. She is very full of herself and gets right on my nerves. Long may Iain continue as he is trying different things on radio and is a hugely skilled and very honest broadcaster. Top notch.
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#2292 |
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Forum Member
Join Date: Jan 2008
Location: Derby
Posts: 7,358
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I used to listen to Iain on LBC all those years ago and really like the shows on TalkRADIO now - The only downside is when Kath gets involved. She is very full of herself and gets right on my nerves. Long may Iain continue as he is trying different things on radio and is a hugely skilled and very honest broadcaster. Top notch.
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#2293 |
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Forum Member
Join Date: May 2008
Location: Tooting Broadway
Posts: 4,078
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Couldnt disagree more. Kath seems lovely and they're a good team.
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#2294 |
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Forum Member
Join Date: Dec 2010
Posts: 1,991
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Quote:
Iain pointed out that the adverts are male orientated. Obviously there are a lot of adverts for tradespeople, for example. But I don't think you can extrapolate a predominately male audience from that. There were adverts for Selco, Tradepoint etc. right from day 1 on 21 March 2016 when there were no RAJAR figures to sell. This suggests that the regular talkSPORT advertisers were getting talkRADIO adverts bundled in for next to nothing. That may still be the case, given that talkSPORT's audience was still more than 10 times that of talkRADIO at the latest RAJAR. There may not be many, if any, advertisers using talkRADIO and not talkSPORT. Also, I think the same applies to Virgin, although I haven't listened to that for a while.
Global and Bauer also do similar things hence a lot of brand extensions as these are an easy sell as if the advertiser gets the main brand and what its audience is then its sold as being the same sort of demographic. Quote:
Couldnt disagree more. Kath seems lovely and they're a good team.
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I used to listen to Iain on LBC all those years ago and really like the shows on TalkRADIO now - The only downside is when Kath gets involved. She is very full of herself and gets right on my nerves. Long may Iain continue as he is trying different things on radio and is a hugely skilled and very honest broadcaster. Top notch.
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#2295 |
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Forum Member
Join Date: Jan 2006
Posts: 122
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Can't understand how anyone could take against Kath, but each to their own.
Last night during the women-only show, Caddick apparently kept trying to call in, thus demonstrating to Iain that like Nigel and Ken before him he doesn't actually listen to the show half the time. Not sure how to feel about that... I mean, surely tuning in should be the minimum requirement for taking up airtime? |
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#2296 |
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Forum Member
Join Date: Mar 2013
Posts: 806
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In fact, I find her contributions so irritating that I immediately switch to Ian Collins on LBC. Yep, that bad...
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#2297 |
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Forum Member
Join Date: Dec 2002
Location: Crawley, West Sussex
Posts: 10,613
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Quote:
Most of the adverts will be purchased as a package, e.g. Talksport, Talkradio and Talksport 2 will all be purchased together. Im guessing TWG also had a package for all of the new national DAB stations as well. Doing this decreases the value slightly as they pay less however most advertisers will take a package rather than individual stations.
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The launch and establishment of our three new recently launched But if they are selling advertising for a number of stations, targeted at diverse demographics, as a single package, how do they allocate the revenue across the different stations, so they can work out which stations have been profitable?
national radio stations on D2 is a key priority for 2016. talkSPORT 2 and talkRADIO will leverage talkSPORT’s brand heritage while Virgin Radio will have instant brand recognition. All three stations will be supported by existing infrastructure and will benefit from cross promotion, thereby helping to keep costs as low as possible. Our low cost model for these digital stations envisages breakeven being achieved at modest audience delivery levels. Operating losses at the three stations are anticipated to be circa £3.6m in 2016, moving to a small loss in 2017 and growing profitably beyond this. 50% of our forecast 2016 revenue for the D2 stations has already been achieved. |
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#2298 |
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Forum Member
Join Date: May 2012
Location: West Midlands
Posts: 5,093
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Quote:
Can't understand how anyone could take against Kath, but each to their own.
Last night during the women-only show, Caddick apparently kept trying to call in, thus demonstrating to Iain that like Nigel and Ken before him he doesn't actually listen to the show half the time. Not sure how to feel about that... I mean, surely tuning in should be the minimum requirement for taking up airtime? |
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#2299 |
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Forum Member
Join Date: Jan 2008
Location: Derby
Posts: 7,358
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I'm sure he rang up a "new callers only" show recently too. A very quick exchange:
Iain: Caddick! AC: Hip hip hip! Iain: It's new callers only, mate. AC: OK, bye! So no, maybe he doesnt listen. |
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#2300 |
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Forum Member
Join Date: Apr 2004
Posts: 9,866
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First caller is Caddick!
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