I was looking at deals this morning to get an idea about what it may cost me to get an iPhone 7 on contract when it comes out and came across this.

How is it so much cheaper than going to Vodafone Direct? the price difference is staggering.

Apple iPhone 6s Plus 64GB Silver
+Unlimited UK Minutes
+Unlimited UK Texts
+Unlimited UK Data
for 2 months then 10GB
+12 Month Contract
+Vodafone Nano SIM Card

£64 per month with £55.99 up front
Total Cost over 12 months £823.99
Total Cost £823.99 - Sim Free Price £699 / 12 = £10.40 per month for the tariff

From Vodafone Direct

Apple iPhone 6s Plus 64GB Silver
+Unlimited UK Minutes
+Unlimited UK Texts
+Unlimited UK Data
for 2 months then 10GB
+12 Month Contract
+Vodafone Nano SIM Card

£64 per month with £309 up front
Total Cost over 12 months = £1077
Total Cost £1077 - Sim Free Price £699 / 12 = £31.50 per month for the tariff

Total difference in overall cost £253.01

It works out cheaper to get it on contract through mobilephonesdirect than through Vodafone direct or getting it sim free through apple and buying a sim only tariff (assuming you want 10gb data like myself)

Yep, and then you can get cashback from TCB or Quidco as well! I don't know why people go direct when getting an iPhone, miles cheaper through 3rd parties.

Its some kind of voodoo magic I reckon lol and yeah I think if they stock the iPhone 7 for anything similar to these prices then I will be going through them.

The plan is after the 12 months sell the phone and see if it's then cheaper to go down the sim only route plus phone with the value of the previous phone towards it.