A tablet with a coloured screen or an e-reader that can only view black and white books? For that price point, I know what people will be buying. The new Kindle is hardly a technology breakthrough that vastly improves on the previous versions. Unlike ipads or tablets, that can demand such higher prices due to their functionality and performance, the oasis is lacking features that other devices offer for that price.
The kindle oasis, is hardly a big screen either, at only 6" like previous versions. It should offer at least 8" and 10", for the price they are asking for.
It made no sense that even the team behind the oasis, stated that the product wasn't going to be their highest volume seller. They already know they aren't going to sell that many, who produces a product that isn't a big seller? If it was a cheaply developed product, understandably, however I assume this must have been a costly product development. For such costs, you need to make a big return, otherwise, you'll lose money, which could hinder future development of the kindle.
I wonder if the price will go down on the other Kindle devices, since a new kindle is launched?