[Everything Goes]

There have been rumours about its for a while but it appears Apple have signed a deal with Samsung to makes 100 Million OLED displays in 2017. Samsung already supply OLED's for the Apple watch.

Interestingly Apple have doggedly refused to use OLED's. No doubt it will be heralded as the best Retina display ever in 2017.

http://www.neowin.net/news/samsung-w...splays-in-2017

http://9to5mac.com/2016/04/14/oled-i...ung-agreement/

[IvanIV]

Jobs will come back from dead to haunt them. What's next, a stylus for a tablet?

[DevonBloke]

Quote:

Originally Posted by IvanIV

Jobs will come back from dead to haunt them. What's next, a stylus for a tablet?

Nope! Apple Pen. : )

[DevonBloke]

Quote:

Originally Posted by Everything Goes

No doubt it will be heralded as the best Retina display ever in 2017.

Well, Duh!, obviously.....
Haha

[jonmorris]

They better think of something to call it. OLED is known to the public, so it needs to be something that sounds new and unique.

Retina made people think there was some official benchmark, so maybe Retina Plus or something?

[victor mel]

Or i-screen

[Faust]

Where Android lead Apple follow.

[calico_pie]

Quote:

Originally Posted by IvanIV

Jobs will come back from dead to haunt them. What's next, a stylus for a tablet?

What's your point?

Jobs basically said that people didn't want to use a stylus as the primary input device on a screen the size of smartphones at the time.

The Apple pencil for the iPad is something different entirely - an optional device primarily aimed at graphics professionals to create content, rather than be the main input device for normal use.

What's next? Some wisecrack about Apple being hypocritical, made by someone who apparently can't tell the difference between two obviously different things?

[calico_pie]

Quote:

Originally Posted by jonmorris

They better think of something to call it. OLED is known to the public, so it needs to be something that sounds new and unique.

Retina made people think there was some official benchmark, so maybe Retina Plus or something?

No - retina was fairly well explained as what Apple referred to screens that were a high enough resolution that most people wouldn't notice pixels when in normal use.

That people like to think that people were idiots who had been hoodwinked by Apple into thinking it was some sort of official benchmark doesn't make it so.

[calico_pie]

Quote:

Originally Posted by Everything Goes

There have been rumours about its for a while but it appears Apple have signed a deal with Samsung to makes 100 Million OLED displays in 2017. Samsung already supply OLED's for the Apple watch.

Interestingly Apple have doggedly refused to use OLED's. No doubt it will be heralded as the best Retina display ever in 2017.

http://www.neowin.net/news/samsung-w...splays-in-2017

http://9to5mac.com/2016/04/14/oled-i...ung-agreement/

They very possibly will describe it as their best screens - but so would any company, so there probably isn't any need for the thinly veiled cynicism.

It may also be news to you that technology improves over time, and OLED displays are no exception to that rule. So Apple not using OLED screens in 2013, but using them in 2017 does not equal hypocrisy either, no matter how much you would like to suggest that it does.

[Fried Kickin]

Quote:

Originally Posted by jonmorris

They better think of something to call it. OLED is known to the public, so it needs to be something that sounds new and unique.

Retina made people think there was some official benchmark, so maybe Retina Plus or something?

iLyte?
iBryte?
iShyte?

[calico_pie]

LOLOL

That was funny - you stuck an i (like what Apple do with the iPhone) and stuck it in front of a some other words like Shyte!

LOLOL ROFL. !!!!! 1!

Sorry, but that was just really funny!

[calico_pie]

I hope no-one steals your funny and original joke though.

[jonmorris]

Quote:

Originally Posted by calico_pie

That people like to think that people were idiots who had been hoodwinked by Apple into thinking it was some sort of official benchmark doesn't make it so.

I am not talking about what Apple said, but how Retina didn't just become another buzzword and became a recognised 'standard' for high definition displays. You then had articles about screens going beyond Retina and so on, which is nonsense. Theres's no reason to mention Retina when you have recognised resolution sizes and pixels-per-inch.

It was also silly because it was based on how big the screen was and how far you'd usually be from it, so the iPad got a Retina screen despite a fairly low PPI.. but of course, you don't look close up at a tablet just like you don't look close up at a UHD TV.

Apple will find a way to sex up the screen, and as you say they will try and make out that there are major benefits over 'other' OLED displays - which just proves my point. They're going to want to make the iPhone with an OLED display appear totally incomparable to any rival device.

Whether it comes down to colour accuracy, contrast, viewing angles or brightness - who knows - it will sold as the best thing yet, with lots of '200% more' and the like.

Heck, they're all doing it. At the Huawei P9 launch we got the percentages about extra light being let in on the new dual camera. People love numbers even if they don't really have a clue what it means in reality.

[IvanIV]

Quote:

Originally Posted by calico_pie

What's your point?

A joke.

[calico_pie]

Quote:

Originally Posted by IvanIV

A joke.

It might have worked if Apple actually had decided a stylus was the way to go with the phone.

[calico_pie]

Quote:

Originally Posted by jonmorris

I am not talking about what Apple said, but how Retina didn't just become another buzzword and became a recognised 'standard' for high definition displays. You then had articles about screens going beyond Retina and so on, which is nonsense. Theres's no reason to mention Retina when you have recognised resolution sizes and pixels-per-inch.

It was also silly because it was based on how big the screen was and how far you'd usually be from it, so the iPad got a Retina screen despite a fairly low PPI.. but of course, you don't look close up at a tablet just like you don't look close up at a UHD TV.

Apple will find a way to sex up the screen, and as you say they will try and make out that there are major benefits over 'other' OLED displays - which just proves my point. They're going to want to make the iPhone with an OLED display appear totally incomparable to any rival device.

Whether it comes down to colour accuracy, contrast, viewing angles or brightness - who knows - it will sold as the best thing yet, with lots of '200% more' and the like.

Heck, they're all doing it. At the Huawei P9 launch we got the percentages about extra light being let in on the new dual camera. People love numbers even if they don't really have a clue what it means in reality.

Except I don't think it has become a general recognised standard.

I don't think it is silly to take into account the screen size and normal viewing distance, because you don't need as high a resolution on a phone as you do on a 50" tv, precisely because of the viewing distance.

Where did I say they will try to make out there are major benefits over other OLED displays?

I'm sure if they have done anything in particular that may have a benefit they will probably mention it, again, just as any company would. (Like they have done with the true tone thing on the new iPad.) I don't understand the problem people seem to have with Apple talking up what they may have done to improve their products.

Interesting that you say people love numbers, even if they don't understand what they mean.... but also criticise Apple for using a term which gets a concept across to people without using those numbers they might not understand. Some people might actually find that useful, if they're not to busy theorising how Apple are somehow conning them.

[nig6]

It'll be quite interesting, as I was going to change my iPhone 6 with whatever model comes out in September/October, but if its fundamentally going to be an upgraded 6s then many people including myself will probably skip this generation and wait for the all new version next year with oled screen and new design!

[jonmorris]

I never said Retina had become a 'recognised standard' and feel there's an attempt at deflection going on. Especially the allegation that I've said Apple is trying to con people.

It's marketing, and everyone does it. I have merely said that Apple is going to work damn hard to present OLED as something very special and unique. Given OLED has been in use since the mid 2000s, there will likely be new buzzwords and percentages/graphs to show just how much better the screen is than earlier iPhone models and the competition.

I doubt Apple will just willingly admit that it took a regular Samsung OLED panel, and allow people to just say that it copied or has taken ages to catch up. No, it will have something unique to make it stand out.

I referred to Retina because Apple used that successfully and it UNofficially became a measurement of screen quality by tech sites, the MSM and end users. That cannot be denied, and Apple would be somewhat upset if that hadn't become the case.

You don't come up with fancy names and not hope they'll become part of normal life. Retina is now associated not only with high quality screens (regardless of whether there are better displays out there) but also with Apple.

[calico_pie]

Quote:

Originally Posted by jonmorris

I never said Retina had become a 'recognised standard' and feel there's an attempt at deflection going on. Especially the allegation that I've said Apple is trying to con people.

Well, you kinda did:

"Retina didn't just become another buzzword and became a recognised 'standard' for high definition displays."

Quote:

It's marketing, and everyone does it. I have merely said that Apple is going to work damn hard to present OLED as something very special and unique. Given OLED has been in use since the mid 2000s, there will likely be new buzzwords and percentages/graphs to show just how much better the screen is than earlier iPhone models and the competition.

I doubt Apple will just willingly admit that it took a regular Samsung OLED panel, and allow people to just say that it copied or has taken ages to catch up. No, it will have something unique to make it stand out.

I referred to Retina because Apple used that successfully and it UNofficially became a measurement of screen quality by tech sites, the MSM and end users. That cannot be denied, and Apple would be somewhat upset if that hadn't become the case.

You don't come up with fancy names and not hope they'll become part of normal life. Retina is now associated not only with high quality screens (regardless of whether there are better displays out there) but also with Apple.

Yes, I know its marketing.

When Apple launched the iPhone, they didn't present LCDs something special and unique.

If Apple have something new and unique about their OLED screens, so what if they mention it? A marketing department that ignored anything new and unique about them, but instead just said they were regular OLED displays, with nothing special to see here, it wouldn't be a very good marketing department.

Again, I don't really see what the issue is here.

[Fried Kickin]

Quote:

Originally Posted by calico_pie

LOLOL

That was funny - you stuck an i (like what Apple do with the iPhone) and stuck it in front of a some other words like Shyte!

LOLOL ROFL. !!!!! 1!

Sorry, but that was just really funny!

Quote:

Originally Posted by calico_pie

I hope no-one steals your funny and original joke though.

Wow it certainly triggered you

[finbaar]

Oh good another potential 30 pages of "retina" talk. I can't wait.

[finbaar]

Quote:

Originally Posted by calico_pie

What's your point?

Jobs basically said that people didn't want to use a stylus as the primary input device on a screen the size of smartphones at the time.

The Apple pencil for the iPad is something different entirely - an optional device primarily aimed at graphics professionals to create content, rather than be the main input device for normal use.

What's next? Some wisecrack about Apple being hypocritical, made by someone who apparently can't tell the difference between two obviously different things?

Why do you seem unable to take any criticism of Apple? At all. In fact why do Apple fans defend every single Apple decision as being right? If you want to listen to something cringe worthy listen to part 2 of the Blerg "worrying Apple trends" with Rene Ritchie. It seems that Apple fandom causes some people to develop blinkers.

Look chill. The fact that we find certain Apple decisions funny, strange or inconsistent doesn't have to send you into keyboard warrior mode to protect their honour. They will get along fine.

[jonmorris]

Quote:

Originally Posted by calico_pie

Yes, I know its marketing.
Again, I don't really see what the issue is here.

So you know it's just marketing yet had to come to defend Apple anyway! Even though there was no need to defend anything, because you know it's normal.

I said it because Apple hasn't used OLED before on a phone, when others have for some time - including the company making the screens FOR Apple. So it will be interesting to see how Apple markets such a screen technology that isn't unique to it.

If it had a brand new type of screen never used anywhere else, it would be totally different.

[calico_pie]

Quote:

Originally Posted by finbaar

Why do you seem unable to take any criticism of Apple? At all. In fact why do Apple fans defend every single Apple decision as being right? If you want to listen to something cringe worthy listen to part 2 of the Blerg "worrying Apple trends" with Rene Ritchie. It seems that Apple fandom causes some people to develop blinkers.

Look chill. The fact that we find certain Apple decisions funny, strange or inconsistent doesn't have to send you into keyboard warrior mode to protect their honour. They will get along fine.

I have no problem whatsoever with valid criticism of Apple.

But this thing with the supposed double standard over the stylus thing is just nonsense.

The point is that there is nothing funny, strange or inconsistent about it, because the typical use case scenario of the Apple pencil is a graphic artist creating art on a large tablet, and the use case scenario Jobs referred to was a typical user using a stylus to enter any and all text on a smartphone.

You do get that those are completely different things?