Originally Posted by jonmorris:
“I am not talking about what Apple said, but how Retina didn't just become another buzzword and became a recognised 'standard' for high definition displays. You then had articles about screens going beyond Retina and so on, which is nonsense. Theres's no reason to mention Retina when you have recognised resolution sizes and pixels-per-inch.
It was also silly because it was based on how big the screen was and how far you'd usually be from it, so the iPad got a Retina screen despite a fairly low PPI.. but of course, you don't look close up at a tablet just like you don't look close up at a UHD TV.
Apple will find a way to sex up the screen, and as you say they will try and make out that there are major benefits over 'other' OLED displays - which just proves my point. They're going to want to make the iPhone with an OLED display appear totally incomparable to any rival device.
Whether it comes down to colour accuracy, contrast, viewing angles or brightness - who knows - it will sold as the best thing yet, with lots of '200% more' and the like.
Heck, they're all doing it. At the Huawei P9 launch we got the percentages about extra light being let in on the new dual camera. People love numbers even if they don't really have a clue what it means in reality.”
Except I don't think it has become a general recognised standard.
I don't think it is silly to take into account the screen size and normal viewing distance, because you don't need as high a resolution on a phone as you do on a 50" tv, precisely because of the viewing distance.
Where did I say they will try to make out there are major benefits over other OLED displays?
I'm sure if they have done anything in particular that may have a benefit they will probably mention it, again, just as any company would. (Like they have done with the true tone thing on the new iPad.) I don't understand the problem people seem to have with Apple talking up what they may have done to improve their products.
Interesting that you say people love numbers, even if they don't understand what they mean.... but also criticise Apple for using a term which gets a concept across to people without using those numbers they might not understand. Some people might actually find that useful, if they're not to busy theorising how Apple are somehow conning them.