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Apple reportedly to use OLED displays in 2017 |
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#1 |
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Join Date: Mar 2002
Location: In the future....
Posts: 11,259
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Apple reportedly to use OLED displays in 2017
There have been rumours about its for a while but it appears Apple have signed a deal with Samsung to makes 100 Million OLED displays in 2017. Samsung already supply OLED's for the Apple watch.
Interestingly Apple have doggedly refused to use OLED's. No doubt it will be heralded as the best Retina display ever in 2017. http://www.neowin.net/news/samsung-w...splays-in-2017 http://9to5mac.com/2016/04/14/oled-i...ung-agreement/ |
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#2 |
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Join Date: May 2006
Posts: 25,199
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Jobs will come back from dead to haunt them. What's next, a stylus for a tablet?
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#3 |
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Join Date: Apr 2011
Location: Totnes, Devon
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Quote:
Jobs will come back from dead to haunt them. What's next, a stylus for a tablet?
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#4 |
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Quote:
No doubt it will be heralded as the best Retina display ever in 2017.
Haha |
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#5 |
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They better think of something to call it. OLED is known to the public, so it needs to be something that sounds new and unique.
Retina made people think there was some official benchmark, so maybe Retina Plus or something? |
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#6 |
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Join Date: Jan 2013
Location: Kent
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Or i-screen
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#7 |
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Join Date: Jul 2000
Location: UK
Posts: 8,103
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Where Android lead Apple follow.
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#8 |
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Join Date: Oct 2012
Posts: 9,428
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Quote:
Jobs will come back from dead to haunt them. What's next, a stylus for a tablet?
![]() Jobs basically said that people didn't want to use a stylus as the primary input device on a screen the size of smartphones at the time. The Apple pencil for the iPad is something different entirely - an optional device primarily aimed at graphics professionals to create content, rather than be the main input device for normal use. What's next? Some wisecrack about Apple being hypocritical, made by someone who apparently can't tell the difference between two obviously different things?
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#9 |
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Join Date: Oct 2012
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Quote:
They better think of something to call it. OLED is known to the public, so it needs to be something that sounds new and unique.
Retina made people think there was some official benchmark, so maybe Retina Plus or something? That people like to think that people were idiots who had been hoodwinked by Apple into thinking it was some sort of official benchmark doesn't make it so. |
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#10 |
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Join Date: Oct 2012
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Quote:
There have been rumours about its for a while but it appears Apple have signed a deal with Samsung to makes 100 Million OLED displays in 2017. Samsung already supply OLED's for the Apple watch.
Interestingly Apple have doggedly refused to use OLED's. No doubt it will be heralded as the best Retina display ever in 2017. http://www.neowin.net/news/samsung-w...splays-in-2017 http://9to5mac.com/2016/04/14/oled-i...ung-agreement/ It may also be news to you that technology improves over time, and OLED displays are no exception to that rule. So Apple not using OLED screens in 2013, but using them in 2017 does not equal hypocrisy either, no matter how much you would like to suggest that it does. |
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#11 |
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Join Date: Jun 2007
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They better think of something to call it. OLED is known to the public, so it needs to be something that sounds new and unique.
Retina made people think there was some official benchmark, so maybe Retina Plus or something? iBryte? iShyte? |
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#12 |
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Join Date: Oct 2012
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LOLOLThat was funny - you stuck an i (like what Apple do with the iPhone) and stuck it in front of a some other words like Shyte! ![]() LOLOL ROFL. !!!!! 1! Sorry, but that was just really funny! |
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#13 |
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Join Date: Oct 2012
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I hope no-one steals your funny and original joke though.
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#14 |
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Join Date: Jul 2002
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That people like to think that people were idiots who had been hoodwinked by Apple into thinking it was some sort of official benchmark doesn't make it so.
It was also silly because it was based on how big the screen was and how far you'd usually be from it, so the iPad got a Retina screen despite a fairly low PPI.. but of course, you don't look close up at a tablet just like you don't look close up at a UHD TV. Apple will find a way to sex up the screen, and as you say they will try and make out that there are major benefits over 'other' OLED displays - which just proves my point. They're going to want to make the iPhone with an OLED display appear totally incomparable to any rival device. Whether it comes down to colour accuracy, contrast, viewing angles or brightness - who knows - it will sold as the best thing yet, with lots of '200% more' and the like. Heck, they're all doing it. At the Huawei P9 launch we got the percentages about extra light being let in on the new dual camera. People love numbers even if they don't really have a clue what it means in reality. |
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#15 |
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What's your point?
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#16 |
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Join Date: Oct 2012
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A joke.
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#17 |
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Join Date: Oct 2012
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I am not talking about what Apple said, but how Retina didn't just become another buzzword and became a recognised 'standard' for high definition displays. You then had articles about screens going beyond Retina and so on, which is nonsense. Theres's no reason to mention Retina when you have recognised resolution sizes and pixels-per-inch.
It was also silly because it was based on how big the screen was and how far you'd usually be from it, so the iPad got a Retina screen despite a fairly low PPI.. but of course, you don't look close up at a tablet just like you don't look close up at a UHD TV. Apple will find a way to sex up the screen, and as you say they will try and make out that there are major benefits over 'other' OLED displays - which just proves my point. They're going to want to make the iPhone with an OLED display appear totally incomparable to any rival device. Whether it comes down to colour accuracy, contrast, viewing angles or brightness - who knows - it will sold as the best thing yet, with lots of '200% more' and the like. Heck, they're all doing it. At the Huawei P9 launch we got the percentages about extra light being let in on the new dual camera. People love numbers even if they don't really have a clue what it means in reality. I don't think it is silly to take into account the screen size and normal viewing distance, because you don't need as high a resolution on a phone as you do on a 50" tv, precisely because of the viewing distance. Where did I say they will try to make out there are major benefits over other OLED displays? I'm sure if they have done anything in particular that may have a benefit they will probably mention it, again, just as any company would. (Like they have done with the true tone thing on the new iPad.) I don't understand the problem people seem to have with Apple talking up what they may have done to improve their products. Interesting that you say people love numbers, even if they don't understand what they mean.... but also criticise Apple for using a term which gets a concept across to people without using those numbers they might not understand. Some people might actually find that useful, if they're not to busy theorising how Apple are somehow conning them. |
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#18 |
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It'll be quite interesting, as I was going to change my iPhone 6 with whatever model comes out in September/October, but if its fundamentally going to be an upgraded 6s then many people including myself will probably skip this generation and wait for the all new version next year with oled screen and new design!
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#19 |
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Join Date: Jul 2002
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I never said Retina had become a 'recognised standard' and feel there's an attempt at deflection going on. Especially the allegation that I've said Apple is trying to con people.
It's marketing, and everyone does it. I have merely said that Apple is going to work damn hard to present OLED as something very special and unique. Given OLED has been in use since the mid 2000s, there will likely be new buzzwords and percentages/graphs to show just how much better the screen is than earlier iPhone models and the competition. I doubt Apple will just willingly admit that it took a regular Samsung OLED panel, and allow people to just say that it copied or has taken ages to catch up. No, it will have something unique to make it stand out. I referred to Retina because Apple used that successfully and it UNofficially became a measurement of screen quality by tech sites, the MSM and end users. That cannot be denied, and Apple would be somewhat upset if that hadn't become the case. You don't come up with fancy names and not hope they'll become part of normal life. Retina is now associated not only with high quality screens (regardless of whether there are better displays out there) but also with Apple. |
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#20 |
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Join Date: Oct 2012
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Quote:
I never said Retina had become a 'recognised standard' and feel there's an attempt at deflection going on. Especially the allegation that I've said Apple is trying to con people.
"Retina didn't just become another buzzword and became a recognised 'standard' for high definition displays." Quote:
It's marketing, and everyone does it. I have merely said that Apple is going to work damn hard to present OLED as something very special and unique. Given OLED has been in use since the mid 2000s, there will likely be new buzzwords and percentages/graphs to show just how much better the screen is than earlier iPhone models and the competition. Yes, I know its marketing.I doubt Apple will just willingly admit that it took a regular Samsung OLED panel, and allow people to just say that it copied or has taken ages to catch up. No, it will have something unique to make it stand out. I referred to Retina because Apple used that successfully and it UNofficially became a measurement of screen quality by tech sites, the MSM and end users. That cannot be denied, and Apple would be somewhat upset if that hadn't become the case. You don't come up with fancy names and not hope they'll become part of normal life. Retina is now associated not only with high quality screens (regardless of whether there are better displays out there) but also with Apple. When Apple launched the iPhone, they didn't present LCDs something special and unique. If Apple have something new and unique about their OLED screens, so what if they mention it? A marketing department that ignored anything new and unique about them, but instead just said they were regular OLED displays, with nothing special to see here, it wouldn't be a very good marketing department. Again, I don't really see what the issue is here. |
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#21 |
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Join Date: Jun 2007
Location: 🇬🇧
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Quote:
LOLOLThat was funny - you stuck an i (like what Apple do with the iPhone) and stuck it in front of a some other words like Shyte! ![]() LOLOL ROFL. !!!!! 1! Sorry, but that was just really funny! Quote:
I hope no-one steals your funny and original joke though.
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#22 |
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Join Date: Nov 2009
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Oh good another potential 30 pages of "retina" talk. I can't wait.
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#23 |
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Join Date: Nov 2009
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What's your point?
Jobs basically said that people didn't want to use a stylus as the primary input device on a screen the size of smartphones at the time. The Apple pencil for the iPad is something different entirely - an optional device primarily aimed at graphics professionals to create content, rather than be the main input device for normal use. What's next? Some wisecrack about Apple being hypocritical, made by someone who apparently can't tell the difference between two obviously different things? ![]() Look chill. The fact that we find certain Apple decisions funny, strange or inconsistent doesn't have to send you into keyboard warrior mode to protect their honour. They will get along fine. |
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#24 |
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Join Date: Jul 2002
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Yes, I know its marketing.
Again, I don't really see what the issue is here. I said it because Apple hasn't used OLED before on a phone, when others have for some time - including the company making the screens FOR Apple. So it will be interesting to see how Apple markets such a screen technology that isn't unique to it. If it had a brand new type of screen never used anywhere else, it would be totally different. |
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#25 |
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Join Date: Oct 2012
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Why do you seem unable to take any criticism of Apple? At all. In fact why do Apple fans defend every single Apple decision as being right? If you want to listen to something cringe worthy listen to part 2 of the Blerg "worrying Apple trends" with Rene Ritchie. It seems that Apple fandom causes some people to develop blinkers.
Look chill. The fact that we find certain Apple decisions funny, strange or inconsistent doesn't have to send you into keyboard warrior mode to protect their honour. They will get along fine. But this thing with the supposed double standard over the stylus thing is just nonsense. The point is that there is nothing funny, strange or inconsistent about it, because the typical use case scenario of the Apple pencil is a graphic artist creating art on a large tablet, and the use case scenario Jobs referred to was a typical user using a stylus to enter any and all text on a smartphone. You do get that those are completely different things? |
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LOLOL