Originally Posted by SepangBlue:
“Not necessarily a bad ad but one which my wife and I have been puzzling over as to 'what's the message they're trying to send us?'
I'm talking about the IKEA ad where a woman is walking home to a very annoying soundtrack, and along her route there are lights of all descriptions illuminating her path. She arrives home and one of the children comes up to greet her with a hug and she appears to be pretty much close to tears.
Anyone here got any idea what the story is supposed to be, or do we need to be Swedish to understand it?”
“Not necessarily a bad ad but one which my wife and I have been puzzling over as to 'what's the message they're trying to send us?'
I'm talking about the IKEA ad where a woman is walking home to a very annoying soundtrack, and along her route there are lights of all descriptions illuminating her path. She arrives home and one of the children comes up to greet her with a hug and she appears to be pretty much close to tears.
Anyone here got any idea what the story is supposed to be, or do we need to be Swedish to understand it?”
Don't know if this helps explain it...
http://creativity-online.com/work/ik...ome-home/49351





I mean how could the advertisers not spot the massive blank areas at each side when making the advert, do they not record in widescreen? They even had to make up some decorative filler in a failed attempt to hide it!