The advert currently getting on my nerves is the HSBC one where the little girl is trying to get her hands on the last football sticker to complete her collection.
At one point her Dad spots her asleep on the sofa exhausted, sticker album open by her side, and considers buying the last sticker on his tablet for a hugely inflated price. Cut to his wife shaking her head disapprovingly.
Next thing you see is the wife looking something up on her phone in the middle of the night while the father is asleep, and she and the daughter then go on a jolly day trip on the bus to the home of the footballer to have her picture taken with him, which she proudly puts in her sticker album in place of the real sticker.
It just bugs me that the wife is shown stopping her husband doing something extravagant to make his daughter happy, only for her to then go behind his back and arrange her own extravagant solution, including a fun mother/daughter day out without the father.
It just feels really odd to me. It comes across like the Mum is totally trying to hog all the glory and her daughter's affection.