Originally Posted by Baz_James:
“If you'd made it clear I wouldn't have had to ask, would I? You could just as easily have approved of the things you described as disapproved!
Men have been treated as milksops and punching bags in ads for decades. Anyone remember 'course you can, Malcolm'? Evidently the ASA has a special interpretation of its own rules reserved for this kind of ad. C'est la vie (you'll notice it's a feminine noun!)”
I've noticed this theme running in ads for a while now, not just the Bonmarche one.
The latest one is the Aviva Pensions one. They do a makeover on a young woman and a young man to make them look old to see how their pensions affect them in the future.
The young/old woman's advert is in full colour, in a lush apartment with over £500 a week to look forward to in her old age. The young/old mans advert is practically in black and white and has him living in what looks like a downtrodden apartment, surviving on about £150 a week.
She goes out in a posh car while he rides a broken down old pushbike.
Why didn't they reverse it so the man is better off and the woman is living on £150 odd pounds a week.
And does anyone remember those adverts for some posh hotel getaway where the wife was forever saying "Colin" to her beleaguered husband.
And before anyone asks I'm female and I think these type of adverts are a bit sexist