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iPhone 7 will have things you can't live without says Tim Cook
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anyonefortennis
23-09-2016
Originally Posted by Faust:
“Trouble is the clear cases quickly look very tired and grubby.”

Originally Posted by jonmorris:
“Yes, if they're a hard plastic they get massively scratched. If the flexible type, they start going brown over time.

I speak from experience.”

THIS one looks the best quality clear case. It's polycarbonate so should be more hard wearing than the other cheaper ones.
pfgpowell
23-09-2016
As someone who dislikes hype in all the stripes it comes in, it's not that the iPhone 7 will have things we can't live without, but possibly things we won't want to live without once they have wheedled their way into our lives.

These days you can get a perfectly good payg phone for under a fiver and it will allow you to make calls, which is a hell of an advantage over the old red phonebox and looking round for the correct change. True, you can't insta this and inta that and tell friends on Facebook that you've just had a shite/are just about to have one, but that is a bonus.
Faust
23-09-2016
Originally Posted by pfgpowell:
“As someone who dislikes hype in all the stripes it comes in, it's not that the iPhone 7 will have things we can't live without, but possibly things we won't want to live without once they have wheedled their way into our lives.

These days you can get a perfectly good payg phone for under a fiver and it will allow you to make calls, which is a hell of an advantage over the old red phonebox and looking round for the correct change. True, you can't insta this and inta that and tell friends on Facebook that you've just had a shite/are just about to have one, but that is a bonus.”

Your Facebook comment has made me smile. I'm with you all the way, we're on the same page
jonmorris
23-09-2016
I'm not sure I want to live in a world where I don't know the bowel movements of a mate or Z-list celebrity.
Heanor_Man31
23-09-2016
Originally Posted by Inspiration:
“Played around for a few minutes with a 7 this morning. I think it's the least impressed I've been with an iPhone. For me the home button change feels really odd. It just doesn't make much sense to me. I suspect it's something you get used to over time and perhaps there is potential there for it to do other things I'm not yet aware of. But the response you get back for a "click" just feels weird. It almost feels as if the phone is broken in some way. It leaves me wondering why bother having a button there at all. Why not use the screen for everything.

I'm also not a huge fan of the fully enclosed design. I always felt the iPhone 5 style phone was the best with it's metal band around the outside and the smaller size. These new phones just feel... cheap. Which is so weird.

So yes... not hugely impressed with the direction the phone is going sadly. I may stay "retro" for a while yet with my 5s.”

The Home Button becomes second nature before you know it. Even though it's down as a second generation reader it appears faster than the 6s as an example.

Nothing wrong with the 5s either. That form factor is definitely one of Apple's better choices over the last few years.

One thing I will criticise is the display. My mate's Moto G4 Plus has the same screen size and PPI as the Plus models.

One costs up to £919... the other up to £229. There comes a time where you need to start including premium features for a premium price.
d123
23-09-2016
Originally Posted by Faust:
“Trouble is the clear cases quickly look very tired and grubby.”

If a person spends £800 on a phone they can surely afford a new £5 case every 3 months...
jonmorris
23-09-2016
Originally Posted by Heanor_Man31:
“One costs up to £919... the other up to £229. There comes a time where you need to start including premium features for a premium price.”

But what can you really do for that extra money? Whatever the design, it's still a subjective opinion about how great it is to look at.

It's not quite like a car, where you can get a lot more by paying a ridiculous sum of money. And even in the motoring world, you have car markers offering high performance at lower prices and in many cases you're paying big bucks because only a handful were ever made. It might even be seen as an investment.

A phone can never be like that and never will be.

The bigger issue now is whether Joe Public needs all that extra processing power, and whether the improved camera makes any real difference when photos are being shared on 5-inch screens with each other, and never going near a big screen TV, desktop monitor or printed out and framed.

Can you use social networking on a £100 phone? Can you get 4G? Does the battery last a day or two? Does it charge quickly? Does it keep up with you without lagging or stuttering?

I think a lot of phones from £80-150 will now manage all of that without issue. And that's the bigger long-term problem for Apple, as it will have to accept that people are going to eventually seek to pay less for a phone.

Apple will need to balance the number of people still paying a premium versus the lost sales as people invariably shop elsewhere. I think Apple will have to continue to look at offering a cheaper option. Problem is, the 5C never sold that well (until discounted and promoted heavily) and the SE isn't a lower spec, just a smaller screen.

The same problem Samsung will have now it has chosen to go all in at the top end of the market.
pfgpowell
23-09-2016
Originally Posted by d123:
“If a person spends £800 on a phone they can surely afford a new £5 case every 3 months...”

If a person can spend £800 on a phone, they can surely afford to employ someone full-time to mame their phone calls.
d123
23-09-2016
Originally Posted by pfgpowell:
“If a person can spend £800 on a phone, they can surely afford to employ someone full-time to mame their phone calls.”

No, the great majority couldn't.

£800 on a contract or 0% card is probably £50-60 a month to pay off. How much do you think employing a 24 hour a day PA costs?
Cloudane
23-09-2016
Haha social media stereotypes

Honestly can't remember the last time I saw anyone tweet or post their toilet habits or what they're eating
Everything Goes
23-09-2016
£599 iPhone 7 components cost estimated £170

The bill of materials for a £599 32GB iPhone 7 cost and estimated £170. Costs for software, hardware development, research and marketing etc are of course not included.


https://9to5mac.com/2016/09/20/649-i...ent-breakdown/
misar
23-09-2016
Originally Posted by jonmorris:
“The bigger issue now is whether Joe Public needs all that extra processing power, and whether the improved camera makes any real difference when photos are being shared on 5-inch screens with each other, and never going near a big screen TV, desktop monitor or printed out and framed.”

Totally agree. If you could replace the works of the most expensive Android phones with something sold at half the price (or even less) most users would not even notice the difference. They would still be claiming it was worth every penny of the £700+ they shelled out.

Technical reviewers don't help, going into raptures over upping performance or resolution by a few percent when it is already way beyond anything most users need, Bit like the erstwhile Top Gear presenters throwing cars around a track then telling us that X is a must have because it went 10 microseconds faster than Y.
Everything Goes
23-09-2016
A look at the financial reasons why Apple removed the jack socket. In a nut shell they make money from licencing third party lightening adapters.


https://www.youtube.com/watch?v=PmTS...em-subs_digest
Stig
23-09-2016
Originally Posted by Everything Goes:
“£599 iPhone 7 components cost estimated £170

The bill of materials for a £599 32GB iPhone 7 cost and estimated £170. Costs for software, hardware development, research and marketing etc are of course not included.


https://9to5mac.com/2016/09/20/649-i...ent-breakdown/”

OK, for balance, what about this article:

New handset is less profitable than iPhone 6s

http://www.alphr.com/apple-iphone-7/...andset-is-less
jonmorris
23-09-2016
Nobody can know just how much Apple has secured pricing for components, given the way it operates and the fact it can drive a hard bargain by playing multiple suppliers against each other, and buying in huge numbers.

I don't think we should shed a tear for Apple just yet. After all, you can't say it can't make much per device when you see how much cash it has in the bank.

That money is coming from somewhere, and I'll give a hint: it's you and me.
Faust
23-09-2016
Originally Posted by d123:
“If a person spends £800 on a phone they can surely afford a new £5 case every 3 months...”

Why would you spend so little on a case when you have spent so much on the phone? I have a "rugged" case on my phone, it has been accidentally dropped onto concrete a number of times and quite literally bounced. I have never had so much as a chipped screen or a scratch. Doubt you would get such protection from a £5 case.
Faust
23-09-2016
Originally Posted by Cloudane:
“Haha social media stereotypes

Honestly can't remember the last time I saw anyone tweet or post their toilet habits or what they're eating ”

I don't know about that, we will have to take your word for it. Personally I've never felt the inclination or need to involve myself with social media, or digital gossiping to give it, its correct description.
gomezz
24-09-2016
Originally Posted by Faust:
“ Doubt you would get such protection from a £5 case.”

I have had a cheap black TPU gel bumper case on my phone for over a year and it is still totally unmarked despite the odd drop.

In any case I suspect phones / cases mostly get scratched and scuffed by careless people stuffing them in pockets and bags along with keys and coins etc.
d123
24-09-2016
Originally Posted by Faust:
“Why would you spend so little on a case when you have spent so much on the phone? I have a "rugged" case on my phone, it has been accidentally dropped onto concrete a number of times and quite literally bounced. I have never had so much as a chipped screen or a scratch. Doubt you would get such protection from a £5 case.”

If you really want to move the goal posts

The initial comment related to the phone getting scratched, and I used a super slim soft case on a phone for a year that completely protected the phone from scratching, it cost around £2-£3 from what I remember.

Moving on to your completely different scenario, you can get a case to protect from bumps and drops for around £5, at a quick search I found a Spigen case for the 7 Plus for £6.99 delivered on Amazon.

https://www.amazon.co.uk/Spigen®-Cry.../dp/B01GIWFRHO

Or £5.45 for a lesser brand name

https://www.amazon.co.uk/PULESEN®-Re...dp/B01L2C9WT4/
Faust
24-09-2016
Originally Posted by d123:
“If you really want to move the goal posts

The initial comment related to the phone getting scratched, and I used a super slim soft case on a phone for a year that completely protected the phone from scratching, it cost around £2-£3 from what I remember.

Moving on to your completely different scenario, you can get a case to protect from bumps and drops for around £5, at a quick search I found a Spigen case for the 7 Plus for £6.99 delivered on Amazon.

https://www.amazon.co.uk/Spigen®-Cry.../dp/B01GIWFRHO

Or £5.45 for a lesser brand name

https://www.amazon.co.uk/PULESEN®-Re...dp/B01L2C9WT4/”

I think if I had spent that much on a phone I would be treating it to something better than that. A minimum spend of £20 at least. I can never understand why people will spend so much on a product and then not do their best to afford it maximum protection.

You will off find people spending a kings ransom on a flash car then skimp on the insurance - crazy. They will often claim they couldn't afford the premiums for good insurance. My reply, if you can't afford the insurance then you can't afford the car.

Something like THIS
d123
24-09-2016
Originally Posted by Faust:
“I think if I had spent that much on a phone I would be treating it to something better than that. A minimum spend of £20 at least. I can never understand why people will spend so much on a product and then not do their best to afford it maximum protection.”

Why the arbitrary figure of £20?

If it makes you happy you could buy the Spigen I listed in a B&M store like CarPhoneWarehouse for £25 and feel you have a better case...

Originally Posted by Faust:
“
Something like THIS”

You seem to have completely lost track of the debate.

Could you explain how that falls into the brief of a clear case to still show the jet black iPhone and protect it from scratches while still allowing it to be seen?
Stiggles
24-09-2016
To be honest, i would be expecting after paying nearly £1k for a phone for it NOT to scratch as easily as it does for the Jet Black.

A guy at work had his just a few hours and was covered in light scratches at the bottom of the back. It's not very durable at all.

The others seem fine though.
Everything Goes
24-09-2016
Originally Posted by Stiggles:
“To be honest, i would be expecting after paying nearly £1k for a phone for it NOT to scratch as easily as it does for the Jet Black.

A guy at work had his just a few hours and was covered in light scratches at the bottom of the back. It's not very durable at all.

The others seem fine though.”

Scratched within a couple of minutes of being unboxed. I don't think Steve Jobs would have allowed this to be released!

https://www.youtube.com/watch?v=pCegl1K7m6M
Faust
24-09-2016
Originally Posted by d123:
“Why the arbitrary figure of £20?

If it makes you happy you could buy the Spigen I listed in a B&M store like CarPhoneWarehouse for £25 and feel you have a better case...



You seem to have completely lost track of the debate.

Could you explain how that falls into the brief of a clear case to still show the jet black iPhone and protect it from scratches while still allowing it to be seen?”

You obviously haven't read my earlier posts. I did say why bother what colour your phone is when you will put it in a case in any event. I then went on to say I always put my phones in a black case, even the white phones. I'm not talking about clear cases as I already said I don't think they do the job as they don't stay looking clear.

I couldn't care less about all this colour rubbish. That's the real problem here, the only things worth mentioning with this 'alleged upgrade' are the lost headphone jack and it's now available in different colours.

Apple announce they're going to shaft their customers and the customers shout - 'yes please'
d123
24-09-2016
Originally Posted by Faust:
“You obviously haven't read my earlier posts. I did say why bother what colour your phone is when you will put it in a case in any event. I then went on to say I always put my phones in a black case, even the white phones.”

So why did you quote and answer my post that was a discussion starting with a post by Jon Morris about the jet black iPhone and cases? (which was post #1195).

If I didn't read or answer you earlier posts it's probably because I wasn't interested in their content and or didn't have a comment to make about what you said...
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