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iPhone 7 will have things you can't live without says Tim Cook


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Old 26-09-2016, 16:00
anyonefortennis
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In fairness (and try to look at it without an anti-apple bias) apple seem to be struggling to meet demand which wouldn't make sense if that demand was down by the amount the report states.
But they reduced the amount of phones manufactured compared to last year. Maybe that's why sales are down because they are so hard to get.
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Old 26-09-2016, 16:03
aurichie
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But they reduced the amount of phones manufactured compared to last year. Maybe that's why sales are down because they are so hard to get.
How do you know this as fact?
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Old 26-09-2016, 16:05
anyonefortennis
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How do you know this as fact?
Because it's been in the news for months. Being an Apple fanatic I thought you'd know this.
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Old 26-09-2016, 16:06
d123
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But they reduced the amount of phones manufactured compared to last year. Maybe that's why sales are down because they are so hard to get.
Because it's been in the news for months. Being an Apple fanatic I thought you'd know this.
I haven't seen that reported by Apple, any links to reports that can be verified as official?
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Old 26-09-2016, 16:07
anyonefortennis
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I haven't seen that reported by Apple, any links to reports that can be verified as official?
I'm sure if you google it you will find stories.
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Old 26-09-2016, 16:07
aurichie
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Because it's been in the news for months. Being an Apple fanatic I thought you'd know this.
I'm aware of the rampant speculation. But you could please point me to a link where Apple officially confirmed it?

I think it's ludicrous the suggestion Apple cut orders for the launch of iPhone 7. They will have made as many as humanly possible for the launch. They were always going to be supply constrained, and they were never going to make so many that they would go unsold even in a single quarter.
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Old 26-09-2016, 16:09
jonmorris
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Apple always drip feeds supply. Selling out early on is good business practice and all top brands do it or have done it. Why wouldn't you?

Speak to the retailers and networks and they'll tell you, off the record obviously.

Apple can release a new phone whenever it wants. It doesn't launch and then forget to make any. It isn't bad at logistics. It's one of the best.

But going back, the headphone port is absolutely controversial. Maybe people forget the whole 'courage' speech because of the acknowledgement by Apple itself that it is a controversial issue.
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Old 26-09-2016, 16:11
d123
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I'm sure if you google it you will find stories.
So you don't have any proof? Google will bring up thousands and thousands of hits, from all sorts of websites and even from kooks with an agenda who write rubbish becuase there isn't any official figures.

I'm not a fanatic either way but I can't remember ever seeing a verifiable report of production numbers this year, or even one on sales numbers this launch.

"Just google it" is about the same as "the cheques in the post" or "a man in a pub told me"...
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Old 26-09-2016, 16:12
aurichie
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Apple always drip feeds supply. Selling out early on is good business practice and all top brands do it or have done it. Why wouldn't you?

Speak to the retailers and networks and they'll tell you, off the record obviously.
No retailer or carrier is going to have insight on what really happens. At best, they would be speculating like the rest of the world does. I'm sure some of them have silly theories why they can't get their hands on more iPhones to sell for the initial launch. But that doesn't prove anything. Apple doesn't relay this kind of confidential information to anyone outside of the company. They are guessing.
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Old 26-09-2016, 16:17
anyonefortennis
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So you don't have any proof? Google will bring up thousands and thousands of hits, from all sorts of websites and even from kooks with an agenda who write rubbish becuase there isn't any official figures.

I'm not a fanatic either way but I can't remember ever seeing a verifiable report of production numbers this year, or even one on sales numbers this launch.

"Just google it" is about the same as "the cheques in the post" or "a man in a pub told me"...
It won't bring up thousands of hits if you specify what you are looking for. Like Apple cut back on manufacturing or Apple layoffs for example. I remember reading about it a few months ago. I'm sure you can easily find it. I'm not bothered either way as I am not as obsessed as some people on here seem to be about Apple.
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Old 26-09-2016, 16:17
d123
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Apple always drip feeds supply. Selling out early on is good business practice and all top brands do it or have done it. Why wouldn't you?

Speak to the retailers and networks and they'll tell you, off the record obviously.

Apple can release a new phone whenever it wants. It doesn't launch and then forget to make any. It isn't bad at logistics. It's one of the best.

But going back, the headphone port is absolutely controversial. Maybe people forget the whole 'courage' speech because of the acknowledgement by Apple itself that it is a controversial issue.
I agree with you about that the lack of headphone jack and personally would prefer one (it's one of the reasons I didn't buy a 7 for myself) but I've seen plenty of people with a 7 who don't seem to care less and are happy to go with Bluetooth solutions.

People I've spoken to in retail at network shops say demand is at least as high as it was last year.

As you say, Apple always control supply, this year like last year like the year before, but I think they have already launched in more countries this year than by the same time last year?
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Old 26-09-2016, 16:21
d123
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It won't bring up thousands of hits if you specify what you are looking for. Like Apple cut back on manufacturing or Apple layoffs for example.
I must be doing it wrong "apple cut back" gives me millions of hits, mostly about pruning my apple tree...

If it's as easy as you say why can't you just quickly search and link to the reports you've read that substantiate your (so far) spurious opinion?

Come on, you were so sure of your facts, you must be able to find at least one verifiable report...
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Old 26-09-2016, 16:23
anyonefortennis
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I must be doing it wrong "apple cut back" gives me millions of hits, mostly about pruning my apple tree...

If it's as easy as you say why can't you just quickly search and link to the reports you've read that substantiate your (so far) spurious opinion?

Come on, you were so sure of your facts, you must be able to find at least one verifiable report...
Try Apple Layoffs. And I said Apple cut back on manufacturing. Not apple cut back.
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Old 26-09-2016, 16:23
aurichie
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It won't bring up thousands of hits if you specify what you are looking for. Like Apple cut back on manufacturing or Apple layoffs for example. I remember reading about it a few months ago. I'm sure you can easily find it. I'm not bothered either way as I am not as obsessed as some people on here seem to be about Apple.
Why should we go and look for evidence to support your claims on here? It doesn't work like that. If you want to claim something as fact, you need to provide the evidence to support it. And some news sites indexed by Google with written articles full of rumours about supposed leaks in the supply chain is not evidence. It's speculative nonsense from publishers desperate for traffic.
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Old 26-09-2016, 16:24
anyonefortennis
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Why should we go and look for evidence to support your claims on here? It doesn't work like that. If you want to claim something as fact, you need to provide the evidence to support it. And some news sites indexed by Google with written articles full of rumours about supposed leaks in the supply chain is not evidence. It's speculative nonsense from publishers desperate for traffic.
Really? Are you my boss now or something? I don't need evidence. This is not a court of law or the Washington Post. Get a grip FFS. It's a bloody phone!!!!!!!!!!
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Old 26-09-2016, 16:25
d123
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How would that prove that the iPhone 7 production has been significantly cut back when compared to last year?

I'm not very good with google it seems as "Apple layoffs" doesn't return anything to do with iPhone 7 production.

Please search for it and show me where I'm going wrong...
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Old 26-09-2016, 16:26
jonmorris
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To clarify, I'm not talking about shop staff moaning about their stock levels. I'm talking about people at much higher levels frustrated, especially when pre-ordering should mean it's possible to fulfill all orders.

Maybe Apple isn't as good as it was, and needs more time from its launch event to shipping? But, of course that's only if you wanted to satisfy all orders and not keep people waiting, which all adds to the hype.
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Old 26-09-2016, 16:26
aurichie
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Really? Are you my boss now or something? I don't need evidence. This is not a court of law or the Washington Post. Get a grip FFS. It's a bloody phone!!!!!!!!!!
You are the one speculating about the "bloody phone". I'm just calling BS on your posts. I ask for evidence, you tell me to go find it for you. You are ridiculous.
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Old 26-09-2016, 16:31
d123
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To clarify, I'm not talking about shop staff moaning about their stock levels. I'm talking about people at much higher levels frustrated, especially when pre-ordering should mean it's possible to fulfill all orders.
I was talking from regional management point of view.

Maybe Apple isn't as good as it was, and needs more time from its launch event to shipping? But, of course that's only if you wanted to satisfy all orders and not keep people waiting, which all adds to the hype.
I suspect they have overstretched supply and underestimated demand this year, even when compared to the artificial demand they do every year to maintain the hype.
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Old 26-09-2016, 16:33
d123
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I don't need evidence. This is not a court of law or the Washington Post. Get a grip FFS. It's a bloody phone!!!!!!!!!!
Ah, so you don't have evidence or anything to show that what you said was anything but BS?

Why write crap, sorry let's call it hogwash, when you have no real idea and are simply writing just to troll a thread?

Try and say "in my opinion" when you are just making things up in future. You won't look as stupid when someone asks for proof.
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Old 26-09-2016, 16:37
aurichie
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To clarify, I'm not talking about shop staff moaning about their stock levels. I'm talking about people at much higher levels frustrated, especially when pre-ordering should mean it's possible to fulfill all orders.

Maybe Apple isn't as good as it was, and needs more time from its launch event to shipping? But, of course that's only if you wanted to satisfy all orders and not keep people waiting, which all adds to the hype.
I think what may have happened this time is Apple underestimated the demand for the larger model. The split has apparently changed for the larger "plus" model this year. I think it was reported to be something like 60-65% of customers going for the smaller iPhone when it was the 6 and 6s. This year apparently it's the bigger model that is outselling the smaller model by around 60-40.

If Apple has built iPhones expecting the split to remain broadly the same as previous years, that explains why the larger model has been so supply constrained. So yes this is one possible error in skewing too much supply towards the smaller phone, but one that is entirely understandable based on the sales precedent of previous years.

There's no way Apple artificially keeps supply well below demand for launch. They really do want to get that phone into the hands of as many customers as possible while it is the new hotness. If people are forced to wait around for a month or longer, you risk losing them in this upgrade cycle.
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Old 26-09-2016, 16:58
d123
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Had a quick look at the stock websites, Belfast and Aberdeen have the 7 Plus in silver currently available to reserve for collection, so there is some stock around.

http://s10.postimg.org/5jbwp7j1l/IMG_4883.jpg
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Old 26-09-2016, 17:35
calico_pie
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Apple always drip feeds supply. Selling out early on is good business practice and all top brands do it or have done it. Why wouldn't you?
Because people who were in the market for a new product, but can't by mine, might buy someone else's and I'd lose a sale.
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Old 26-09-2016, 17:52
jonmorris
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Because people who were in the market for a new product, but can't by mine, might buy someone else's and I'd lose a sale.
That's a problem for some companies, but would most iOS invested users suddenly switch to Android? Wouldn't they become accustomed to the fact that if they don't act quick, they'll lose out - thus waking up extra early to secure a purchase at 8am?

Like buying tickets to a gig etc.

Would someone buy an Xbox because they missed out on the latest PlayStation?

Would someone .. you get the idea.

It works for some brands to make them hard to get, and seem exclusive. Which for a while they are.

As I said, why wouldn't you do this if you could? Not only do you not lose sales today, but you ensure you have people queuing up next time (if not at a store, behind their keyboards waiting to pre-order).
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Old 26-09-2016, 18:21
tdenson
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There's no way Apple artificially keeps supply well below demand for launch. They really do want to get that phone into the hands of as many customers as possible while it is the new hotness. If people are forced to wait around for a month or longer, you risk losing them in this upgrade cycle.
I tend to agree. Apple are between a rock and a hard place with release dates. If they ship too early they can't make enough, but if they delay shipping they both lose sales and lose any secrecy they have managed to keep prior to launch to add to the mystique at the Keynote.
Also, don't overlook the fact that the sooner they get these phones into the hands of new customers (and bear in mind that every phone sold is a new customer since their old phone will go to someone else who becomes a new customer) then the sooner these people will start spending on the Apple eco system.
Instead of conspiracy theories, why can't folk just accept that it's damn hard to make 50 million phones (or whatever the number is) in one go and then get them to n-zillion distributors in no end of countries within days of the launch.
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