Originally Posted by nikobatallones:
“I'd say it depends on whether people have a reason to listen to it.

The BBC's pop-up stations so far have been to provide additional coverage of events (Eurovision) or seasonal coverage of genres (country, the recent 50s one).

The ABC in Australia do this more often, with their "Extra" channel devoted to limited-run programs on particular themes (they did an all-vinyl weekend once, outside of their music networks), or network-wide campaigns, or events, such as ANZAC Day.

http://www.abc.net.au/radio/digital/extra/

Magic starting a six-week station devoted to Abba, though, is not reason enough, at least to me.”

I'd love to see how the UK would do a all vinyl weekend. They would advertise is as the 'warm sound of vinyl' while broadcasting in glorious mono at 64 Kbps!