Originally Posted by BasilRathbon:
“It was because in 1981 Kraftwerk released "Computer Love" as a single and, in the absence of any new material, put "The Model" on the B side. Radio DJs preferred the B side and started playing that, which led to the single being 'flipped' and The Model becoming the A side. Apparently the band were quite annoyed at having to promote a 4 year old track when they had a new album to promote instead!
Perhaps it was simply 4 years ahead of its time and Kraftwerk had to wait for the rest of the music industry to catch up before they hit the mainstream?”
The success of 'The Model' didn't come from radio originally - it started in the futurist/new romantic clubs of 1980/1981. As electronic pioneers, Kraftwerk were musically at the heart of that and a massive influence on the artists played there, but most of Kraftwerk's tracks were five minutes-plus … so 'The Model' was an obvious choice for DJs.
That was doubtless behind EMI's decision to put it on the B Side of 'Computer Love' in 1981 - but the enduring popularity of 'The Model' in clubs prompted EMI to flip the single later that year and repromote it, especially as by that time the floodgates for electronic music had well and truly burst open (Soft Cell, The Human League, Depeche Mode … and so on).
The band were annoyed at EMI's decision, but didn't actually do anything to promote 'The Model' … the video screened on TOTP was a hotpotch of old film clips and generic (and rather poor quality) footage of the group on stage. And the
Computer Love album would have been about eight months old by then - so not new, and only had two singles taken off it, the second being 'Computer Love' … so they couldn't really complain that much.