To all moaning about why not stick footy on BBC2, BBC 4, ITV2 or Sky etc, how selfish are you?
The BBC and ITV have the rights to the tournament so will show it on their 'main' channel to get the most viewers.
Some matches have got more viewers than the soaps would have at this time of year e.g. England v Russia on Saturday got nearly 13 million viewers, plus, Germany v Ukraine on Sunday beat both ITV soaps wit 6.3 million viewers.