Oh, James, I share your horror and pain.
The fact that Corrie's Press Office still does this for every storyline (major or minor) screams of just how much the show and its production team have lost touch with the real world.
This type of thing has become associated with Stuart Blackburn, but Corrie has been doing it for years. As with most of Corrie's problems, it runs far deeper than the influence of just one person. There's a whole team of clueless people running Corrie.
For fear of libel, I won't name names, but Corrie's 'Senior Publicity Officer' always appears clueless whenever she appears on things. I reckon she's the one behind Corrie's completely terrible PR. She's high up on my list of people who needs to go in the Big Corrie Behind-the-scenes Shakeup.