Drake's demographic is the same as Justin Bieber.
I suspect there are millions of teenage girls across the UK who love Drake, and so stream his music and fantasise over him whilst One Dance plays away in the background.
The biggest problem with Spotify is the set playlists. People can just open a playlist and start playing the songs from track 1. Chances are One Dance is track 1 so on the one hand you've got all these teenage girls choosing to stream One Dance. Then you've got the lazy people who are happy to just open a playlist and end up listening to One Dance just because it's on the playlist and it's too much effort to skip to track 2.
Last weeks UK chart was a curious one. Throughout the week Drake and Justin Timberlake were neck and neck, with Justin getting a slight lead over Drake with two days left before the cut off point.
Somehow in those 2 days, Drake overtook Justin and got a 6k lead. How is this possible? Do people stream more on a Wednesday and Thursday, or do people download less on a Wednesday and Thursday.
Looks like we're gonna have to get used to Drake dominating the UK chart. One Dance is likely to get 10 weeks at #1 and now there's news of a new version getting released featuring Justin Bieber. If that gets released on iTunes/added to Spotify then Bryan Adams better start getting worried. Drake's coming for that longest running UK #1 record.