[Everything Goes]

Former EE CEO Olaf Swantee is to publish a book about the creation of EE called "The 4G Mobile Revolution: Creation, Innovation and Transformation at EE"

Swantee said the book would explore why the brand was created in 2011 as a joint venture between Orange and T-Mobile, as well highlight mistakes made by the network.

The book is out on the 3rd of August and is priced at £19.99 and may be of interest to some forum members.

http://www.mobiletoday.co.uk/news/in...-ceo-book.aspx

https://www.amazon.co.uk/4G-Mobile-R.../dp/0749479396

[rightonpard]

I'll probably need to put my anorak and tin foil hat on to read this, but most likely will

[plymouthbloke1974]

Copy on its way to me on launch day. Can't wait

[magicdesign]

And indirectly finds cure for insomnia.

[Gigabit]

£19.99!?!

[jonmorris]

Quote:

Originally Posted by Gigabit

£19.99!?!

That's per month too...

[ozz]

Reverting to £24.99 after 12 months!

[DavidGover]

£16.58 for me. Should be quite an interesting read even though I hate EE as a company.

[jonmorris]

Shame there's no Kindle version. I think everyone should request this by using the box on the right to notify the publisher that there's demand.

[Michael09]

Quote:

Originally Posted by DavidGover

£16.58 for me. Should be quite an interesting read even though I hate EE as a company.

!!!

[Stereo Steve]

Certainly an exciting title. It'll be right up there 'A study into the bowel movements of badgers'. That's my Christmas list sorted.

[Everything Goes]

in the forthcoming book Olaf criticises the other networks for taking legal action to slow down 4G roll out.

Quote:

‘I’m of the firm belief that our competitors in the UK did their utmost to delay the introduction of 4G in the UK because they did not have an appetite to invest in the market at the time; their technology teams did not want to introduce 4G using their existing assets because it was against their plans; and they did not want us to succeed in driving network innovation before them.’

After T-Mobile & Orange merged, EE discovered that its combined 1,800MHz spectrum could be farmed to create enough space to launch a 4G service. This was two years ahead of the government’s planned 4G rollout. Swantee described the government’s timetable as ‘a national embarrassment for the UK’. He claimed it ‘only served the four big mobile networks who would be able to delay the launch of the next-generation services and “sweat” their existing 3G assets.’

O2 spokesperson said: ‘We have always been committed to delivering a differentiated experience to our customers, which includes investing heavily in the latest technology. We wanted to launch 4G as soon as possible and did so once we were able to acquire the necessary 4G spectrum. In just over two and a half years we have rolled out 4G to nearly 90% of the UK population.

'This is the fastest rollout of any network in our history, and a testament to our commitment to deliver 4G benefits to our customers with urgency.’

O2 and Vodafone have been the worst offenders when it comes to using legal proceedings in an effort to slow things down. I would argue that they have been sweating 2G assets let alone 3G assets. As for O2 statement it does make me wonder if Comical Ali has a new job at O2

http://www.mobiletoday.co.uk/news/in...-rollout-.aspx