I can't say WWE isn't doing well, the numbers are good for Monday night on cable. They're good numbers for any night on cable actually, is it $160 million a year good? I don't know. I don't know what USA Network make from the ads.
WWE is making plenty of money. They better. They're the only game in town so they BETTER BE making money, unfortunately as time goes on less and less people seem to watch. And of course numbers and demographics will be reported back to me but the difference between the WWE and near enough every other program on TV is that the WWE relies on a live audience, WWE is not a sport yet WWE needs, infact it relies on there being paying customers every week. Their TV revenue is a huge part of their make up. Right now they're getting $160 million a year, obviously we will find out where the panic button is, or when USA Network crack the whip. I don't know. Maybe they could make $160 million a year from advertisers if WWE got 500k viewers, if that's the case then fair enough, if I was WWE i'd put zero effort into the shows too, just let the money roll in regardless.
And where I might have been wrong in the past in comparing WWE's numbers to other shows on TV. Some good ones coming up. Season 3 of The Strain, American Horror Story, The Walking Dead, all will do good numbers. Those shows also have bigger budgets than the WWE puts into their shows, wrestling is fairly cheap to produce. The difference is those shows film for 3-6 months of the year and that's it, everyone involved moves on. The WWE with the way it is build, has no option but to keep going 52 weeks a year and the WWE doesn't have multiple production companies throwing millions at them to make their shows, the WWE does it out their own pocket and what deems those shows a success? What deems the company a success? By keeping those paying customers there and keep them coming back and those numbers are going down Hollie and the lower those numbers go, the less chance there is of people buying tickets to house shows, the less people will buy merchandise, the less people will buy the WWE Network. It's like a domino effect.
Like I said for all i know USA Network could rolling in money, years ago wrestling made hardly any money, networks couldn't charge for wrestling what they could for other shows, it had a stigma, that might have changed, maybe WWE could do a 1.0 rating and USA Network could still make that $160 million a year back. I don't know but the WWE relies on paying customers, other TV shows don't but where the other TV shows have a point is it's entirely possible in the year 2016 to get millions of people sitting in front of their TV. This excuse people make about watching TV on their phone and their tablet and their Ipad and they DVR things, even though sponsors don't care about DVR numbers since no one in their right mind is watching the ads, they're fast forwarding through them, the live numbers are all that matters, even after all of that, these TV shows and the Olympics too show that if you put something good on TV, millions will watch it. The WWE is just in a very unique situation where unfortunately low TV ratings could easily translate to low numbers for house shows and TV tapings and if that dries up then it's game over. The whole business relies on paying customers, it's like a circus, if not enough people come and pay enough money to cover the rent and wages of the workers? It's time to pack up and go home, it's over. I don't see that happening with WWE at all, I think they will always exist even if it is just as an On Demand service but I'll say this and this bit does apply to me personally, you can only keep pushing people's buttons for so long, you can only niggle at them and mess them around for so long before they have had enough and if they keep going down this road and poking their fans with a stick it'll end up getting to the stage where it doesn't matter how good the shows are, they could put on the best show in the world and they've prodded that much that people wont go back. And i don't think they care one bit.